Competitive Influence Factors among Bumiputera Furniture Manufacturer

Factors influencing the decline of export value among Bumiputera furniture manufacturer have been discussed previously. Although the furniture industry contributes the largest number in export value, the participation among Bumiputera manufacturer is very small. This scenario is disrupted because the existing Bumiputera furniture manufacturer is unable to continue their business sustainability due to increase competition or weakness from various aspect of entrepreneurship and other factors. In addition, this industry becomes more worsening with the lack of clusters that can continue the survival of Bumiputera furniture manufacturer. This article seeks to investigate the influential factors and identify the most influential aspects that drive to decline of Bumiputera furniture export. A questionnaire was distributed to more than 30 company and analyzed by using Statistical Package for Social Sciences (SPSS) to test the reliability. The further analyzed was using frequency analysis and descriptive mean test. The findings have important implications for future research direction towards a better performance and capabilities to the organization.