ISSN: 2222-6990
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This empirical study investigated the relationship between Innovational, Organizational and Environmental (IOE) with web technology & e-business adoption among small and medium (SMEs) travel agencies in Malaysia. This paper presents a conceptual consideration on the role of Malaysia SMEs travel agencies internal and external SMEs characteristics in encouraging the adoption of web technology & e-business adoption. This study is an ongoing research which a theoretical argument was developed, and research methodology has been tested through regression analysis. We introduce e-resources, data secrecy & confidentiality and training & human capital investment as the predicting variables that influence the web technology & e-business adoption. A structured questionnaire was distributed to the owner/s-managers of travel agencies listed in the Ministry of Tourism and Culture of Malaysia (MOTAC) webpage from five regions throughout Malaysia. 341 respondents have been selected as the sample of the study based on multi stage cluster sampling procedure. The data analysis was carried out using quantitative analysis software of Statistical Program for Social Science (SPSS) version 23. The results revealed the Innovational characteristics (ICs) and Organizational characteristics (OCs) were the important predictors in shaping web technology & e-business adoption. In contrast, the Environmental characteristics (ECs) was found as not significantly associated to web technology & e-business adoption among Malaysian SME’s travel agencies.
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In-Text Citation: (Shaharuddin, Abd.Rahman, Aziz, & Kassim, 2018)
To Cite this Article: Shaharuddin, N. A., Abd.Rahman, A., Aziz, Y. A., & Kassim, S. (2018). Determinant of Web-Technology and e-Business adoption among SMEs Travel Agencies in Malaysia. International Journal of Academic Research in Business and Social Sciences, 8(15), 178–200.
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