ISSN: 2222-6990
Open access
The present study aims to investigate the influence of food quality, service quality, and price fairness on restaurant re-patronage intention, mediated by customer satisfaction in the context of halal-certified restaurants. This study employed a purposive sampling technique, and data collection was carried out through an online survey. A total of 110 usable responses were analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) approach. The results showed that food quality, service quality, and price fairness influence customer satisfaction. In addition, customer satisfaction also leads to re-patronage intention. It was also found that customer satisfaction mediates the relationship between the exogenous and endogenous variables. Finally, limitation and recommendations for future research were also discussed.
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In-Text Citation: (Abdullah, Hamir, Nor, Krishnaswamy, & Rostum, 2018)
To Cite this Article: Abdullah, D., Hamir, N., Nor, N. M., Krishnaswamy, J., & Rostum, A. M. M. (2018). Food Quality, Service Quality, Price Fairness and Restaurant Re-Patronage Intention: The Mediating Role of Customer Satisfaction. International Journal of Academic Research in Business and Social Sciences, 8(17), 211–226.
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