Journal Screenshot

International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Acceptance of New Coconut Seed Matag Among Coconut Growers in Bagan Datoh, Perak And Bachok, Kelantan

Norsida Man, Jasmin Arif Shah

http://dx.doi.org/10.6007/IJARBSS/v10-i16/8286

Open access

Cocos nucifera is cultivated as a plantation crop in more than 90 countries for numerous purposes. It is native to coastal areas of Malaysia, Indonesia, Philippines, etc. The coconut plant has the greatest number of purposes, particularly in the tropics. The demand for coconut is strong; however, a low supply is limited by fewer farmers cultivating the new hybrid seed of MATAG, thereby resulting in a short ability to fulfil the demand of the coconut industry. Therefore, this study was undertaken with the primary aim to evaluate the acceptance factor of new coconut seed MATAG among coconut growers. Other objectives include to identify the knowledge and attitude level of coconut growers towards the new seed MATAG and to clarify the perception level of the agricultural extension activities in technology transfer of the new seed MATAG. A total of 100 respondents, each from Kelantan and Perak, were involved in this study. A questionnaire that consists of five (5) sections was distributed to the coconut growers. Data obtained were subjected to descriptive and mean ranking analysis using Statistical Package for Social Science (SPSS) version 25. The study finds that the respondents perceived the new coconut seed favorably. Although the attitude and knowledge level among coconut growers toward the new coconut seed is high, the extension agencies must enhance their commitment to transfer the knowledge and information on the new seed. In line with this finding, the study highlights the importance of the extension agencies as the crucial liaison to approach the farmers and the Ministry of Agriculture and Food-based Industry (MAFI) should provide training, disseminate improved technologies and support extension officers to assist the smallholder farmers. The farmers should also cooperate with the extension agents and the agricultural extension agencies should, in turn, encourage the farmers to actively involved in the coconut production as well as helping them to resolve the issues at the farm that are impeding the production.

Arts, J. W. C., Frambach, R. T., & Bijmolt, T. H. A. (2011). Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behaviour. International Journal of Research in Marketing, 28(2): 134-144.
Davis, F. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3): 319-340.
DOA. (2017). Booklet Statistik Tanaman. Sub- Sektor Tanaman Makanan.
DOSM. (2018) Anggaran Penduduk Semasa Malaysia, 2017-2018.
Doss, C. (2003). Understanding Farm- level Technology Adoption: Lesson Learned from CIMMYT’s Micro Survey in Eastern Africa. Economic Working Paper No. 03-07, CIMMYT, Mexico: 26.
Gollwitzer, P. (1999). Implementation Intention. Strong Effects of Simple Plans USA, 54(7): 493-503.
Liddell, A., George, H., & Scott, R. (2000). A Greek-English Lexicon (Abridged Edition). United Kingdom: Oxford University Press, UK: 168.
Lopes, H. (2010). Adoption of Improved Maize and Common Bean Varieties in Mozambique. Dissertation for Award of MARD degree at Sokoine University of Agriculture, Morogoro, Tanzania: 115.
Mitropoulos, P., & Tatum, C. (2000). Forces Driving Adoption of New Information Technologies. Journal of Construction Engineering and Management, 126 (5): 340-348.
Nazuri, N. S., & Man, N. (2016). Acceptance and practices on new paddy seed variety among farmers in MADA granary area. Academic Journal of Interdisciplinary Studies, 5(2): 105-105.
Neill, S., & Lee, D. (2001). Explaining the Adoption and Disadoption of Sustainable Agriculture: The Case of Cover Crops in Northern Honduras. Working Paper No.31, Department of Agricultural, Resource, and Managerial Economics, Cornell University, USA: 27.
PRESSREADER. (2016). Hybrid coconut: Its potential to help overcome poverty. Retrieved from https://www.pressreader.com/philippines/.
Rogers, E. (2003). Diffusion of Innovations (5th Ed). The Free Press Publishers, New York, USA: 551.
Selvarajah, V., & Geretharan, T. (2013). Factors that influence the adoption of improved coconut management practices in Batticaloa District. Proceedings of the Third International Symposium, Oluvil, Sri Lanka: 4.
Tzotzou, M. D. (2014). Designing A Set of Procedures for The Conduct of Peer Observation in the Efl Classroom: A Collaborative Training Model Towards Teacher Development. Multilingual Academic Journal of Education and Social Sciences, 2(2), 16–29.
Teo, T. (2011). Technology acceptance research in education. In Technology acceptance in education. SensePublishers: 5.

In-Text Citation: (Man & Shah, 2020)
To Cite this Article: Man, N., & Shah, J. A. (2020). Acceptance of New Coconut Seed Matag Among Coconut Growers in Bagan Datoh, Perak And Bachok, Kelantan. International Journal of Academic Research in Business and Social Sciences, 10(16), 1–26.