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It is important for Malay restaurants to maintain their products and services, process, management, as well as marketing strategies to compete with other competitors. Hence, the influence of human capital to apply innovation practices can enhance the productivity of the restaurant and increase its performance. Experience and education are important to expand knowledge, skills, and new ideas towards the development of a restaurant. Innovation practices run as a mediator that contributes to the sustainability of the restaurant. A survey questionnaire was conducted with a total of 507 respondents among the top management of Malay restaurants from Kuala Lumpur and Selangor. The results from the study revealed that restaurant performance is important for the development and sustainability of their restaurants. The results also indicated that profitability, growth and satisfaction will lead to restaurant performance. Above all, top management need to have an influence on restaurant performance so that business development can be achieved.
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In-Text Citation: (Alias et al., 2021)
To Cite this Article: Alias, M. S. M., Ariffin, H. F., & Abdullah, R. P. S. R. (2021). Restaurant Performance from the Perspective of Top Management of Malay Restaurant: A Construct Validity Study. International Journal of Academic Research in Business and Social Sciences, 11(13), 195–205.
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