ISSN: 2222-6990
Open access
The purpose of this paper is to determine the students’ behavioural intention to use electronic food ordering in Kuala Terengganu. The quantitative method was applied through an online questionnaire survey distributed to randomly selected respondents in two universities in Kuala Terengganu, and 362 online questionnaires were completed and returned with reliable and meaningful results. The result clearly shows that the majority of the students have a positive intention to use electronic food ordering services due to perceived convenience, customer control, attractive marketing, and eagerness to use technology during Covid-19. Besides, they feel that electronic food ordering is user-friendly, and they can get sufficient information to order. Therefore, this study is vital in providing knowledge and information to the food industry player in identifying all the advantages of having an online ordering system during the pandemic. In line with that, online ordering is the only source of revenue for local food businesses by helping them from permanent closures during this challenging time and take advantage of electronic food ordering as one of their long-term marketing strategies.
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In-Text Citation: (Ramli et al., 2021)
To Cite this Article: Ramli, N., Ghani, F. A., Nawawi, W. N. W., & Majid, H. A. M. A. (2021). Intention to Use Online Food Ordering Services Among Universities Students During COVID-19 Pandemic. International Journal of Academic Research in Business and Social Sciences, 11(13), 394–405.
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