Investigating the Role of Sport Media in Development and Promotion of Components of Physical Readiness Sport

Given the undeniable role of sport media in shaping and giving direction to the beliefs, attitudes and thought of society and also the important role of physical activities and physical readiness in the physical and mental health of society and reducing therapeutic costs, the issue that rose is that sport media to what extent partake in development and promotion the components of physical readiness? The research methodology is descriptive-comparative, the type of the research was applied, the method of accomplishment was survey, and data collection was field study. Research Population was the sports and media experts. Research sample included 140 people and the sampling method was non-random. Descriptive statistics was used to describe the personal specifications of examinees. Kolmogorov-Smirnov test was used to investigate if the data is normal and Wilcoxon’s test was used to determine the significance of hypotheses. A researcher-made questionnaire including 60 items in 10 dimensions and 5-points Likert spectrum was used to collect data. The validity of the questionnaire was determined by 15 academics and experts in the field of communications, physical education and sport. Its reliability is also determined through Cronbach's Alpha (?=0.84). From the viewpoint of sport and media experts, there is significant difference between status quo and desired status of the role of sport media in developing and promoting the components of physical readiness in level P=0.05. From the viewpoints of examinees, the lack of universality in sport media’s programs and the lack of recognition in media people about the various dimensions of athletic sports are the main reasons for the difference between status quo and desired status.