Prioritization of Customer Helping Behavior in Improvement the performance of Business Company in Iran with Using AHP-Analytic

In our increasingly competitive and changing world, organizations are looking for new ways to increasing your profits. Thus knowing Methods in which having a low price for the organizations that it helps to improve performance is good, such as customers helping behavior. In this paper, using a scale of organizational citizenship behavior as a valid model for studying the range of customer helping behavior is designed. The purpose of this paper is Prioritization customer helping behavior. Our statistical population consists of 520 managers in some Isfahan's business organization which 230 have been chosen by using stratified randomized sampling. We get our information by making researcher- made questionnaires with 13 items. This article focuses eight factors associated with customer helping behavior includes: providing feedback, responding to research, displaying brands, improving behavior, promote word of mouth, brand loyalty, Forgiving behaviors, increase the size and price of purchase through the fuzzy AHP-Analytic.