Correlations of Consumers, Leisure Motivation and Leisure Value with Leisure Benefits ?A Case Study on Taiwan International Orchid Show

This study aims to discuss the correlations of consumers’ Leisure Motivation and Leisure
Value with Leisure Benefits. Leisure Motivation contains the dimensions of Intellectual Factor,
Social Factor, Competence-Mastery, and Stimulus-Avoidance; and, Leisure Value covers Product
Value, Service Value, and Experience Value. Visitors to Taiwan International Orchid Show are
selected as the research samples for the questionnaire survey. Total 600 copies are distributed
on site and 488 valid ones are retrieved, with the retrieval rate 81%. The research findings show
the partially remarkable correlations between Leisure Motivation and Leisure Value, between
Leisure Motivation and Leisure Benefits, and between Leisure Value and Leisure Benefits. At the
end, several suggestions for holding leisure activities are proposed.