Demographic Characteristics of Farmers and General Use of Electronic Media in District Dir Lower Khyber Pakhtunkhwa Province, Pakistan

Electronic media have greater role in modern world. Every aspect of life and every occupation
are affected either positively or negatively by the media. This study aims to dig out the types of
media used by the farmers and major purpose of watching it. As well as chi- square test was
used to know the association among the demographic characteristics and use of electronic
media by farmers of district Dir Lower, Khyber Pakhtunkhwa (previously Know as North West
Frontier province (NWFP)), Pakistan. The analysis revealed that majority of the farmers
exposing to electronic media such as television, radio, computer and internet for acquiring
information. On the other hand chi-square test also showed significant association among;
education, radio, computer and internet. The association were found among age with; TV, radio
and computer. The study also proved that using of computer depends on income of the
farmers. In the light of the study it is recommended to government policy makers and media
practitioners’ to broadcast informative programs by electronic media for farmers particularly in
Dir Lower and generally for all the farmer of the country. Special farmer program should be
lunch for educated farmer on specific time of the day to improve the knowledge of the farmers
and develop the agriculture sector of the country. Special documented Programs related to
farming should to provide in the shape of computer Disk for the farmers to acquire knowledge
about the development of the farming in the area.