ISSN: 2226-3624
Open access
The emergence of the Internet and the development of new technologies brought both many benefits and disadvantages for the user. Obtaining information in a very short time, the opportunity to do online shopping without having to go to the shop and the possibility of contacting people at distance are some of the benefits that can be obtained by the online users. The trust must be seen in the digital environment as consumer`s belief that the products/services supplier will bring all the transactional contributions and that the data provided for this purpose will be safe. Along the time, the concept of privacy has been studied by many specialists. It has been analysed both in accordance with the individuals` perceived risk in the online environment and with their confidence in the service providers. This paper analyses the way in which trust and privacy have the capacity to influence users in social media. This paper analyses the way in which trust and privacy have the capacity to influence the customers in social media.
Abbasi, P., Bigham, B. S., Sarenchen, S. (2011). Good’s history and trust in electronic commerce. Procedia Computer Science. 3, 827–832.
Aiken, K. D., Boush, D. M. (2006). Trustmarks, objective-source ratings, and implied investments in advertising: Investigating online trust and the context-specific nature of internet signals. Journal of the Academy of Marketing Science. 34 (3), 308-323.
Akhter, S. H. (2012). Who spends more online? The influence of time, usage variety, and privacy concern on online spending. Journal of Retailing and Consumer Services. 19 (1), 109–115.
Awad, N. F., Krishnan, M. S. (2006). The personalization privacy paradox: an empirical evaluation of information transparency and the willingness to be profiled online for personalization. MIS Quarterly. 30 (1), 13–28.
Bryce, J., Fraser, J. (2014). The role of disclosure of personal information in the evaluation of risk and trust in young peoples’ online interactions. Computers in Human Behavior. 30, 299–306.
Cases, A. S., Fournier, C., Dubois, P.-L., Tanner, J. F. Jr. (2010). Web Site spill over to email campaigns: The role of privacy, trust and shoppers attitudes. Journal of Business Research. 63, 993-999.
Chakraborty, R., Vishik, C., Rao, H.R. (2013). Privacy preserving actions of older adults on social media: Exploring the behavior of opting out of information sharing. Decision Support Systems. 55 (4), 948–956.
Cheshire, C., Antin, J., Cook, K.S., Churchill, E. (2010). General and familiar trust in websites. Knowledge. Technology and Policy. 23 (3), 311-331.
Chiu, C.M., Hsu, M.H., Lai, H., Chang, C.M. (2012). Re-examining the influence of trust on online repeat purchase intention: The moderating role of habit and its antecedents. Decision Support Systems. 53 (4), 835–845.
Christiansen, L. (2011). Personal privacy and Internet marketing: An impossible conflict or a marriage made in heaven?. Business Horizons. 54 (6), 509–514.
Corbitta, B. J., Thanasankita, T., Yi H. (2003). Trust and e-commerce: a study of consumer perceptions. Electronic Commerce Research and Applications. 2 (3), 203–215.
Corritore, C. L., Kracher, B., Wiedenbeck, S. (2003). Online trust: Concepts, evolving themes, a model. International Journal of Human-Computer Studies. 58, 737–758.
Dutton, W. H., Shepherd, A. (2003). Trust in the internet: the social dynamics of an experience technology. Oxford: Oxford Internet Institute.
Earp, J. B., Baumer, D. L. (2003). Innovative web use to learn about consumer behavior and online privacy. Commun ACM. 46 (4), 81-83.
Fogel, J., Nehmad, E. (2009). Internet social network communities: Risk taking, trust, and privacy concerns. Computers in Human Behavior. 25(1), 153–160.
Gefen, D. (2000). E-commerce: The roles of familiarity and trust. Omega. 28 (6), 725–737.
Hong, I.B., Cho, H. (2011). The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust. International Journal of Information Management. 31 (5), 469–479.
Jensen, C., Potts, C., Jensen, C. (2005). Privacy practices of Internet users: Self-reports versus observed behavior. International Journal of Human-Computer Studies. 63 (1–2),203–227.
Jones, K., Leonard, L.N.K. (2008). Trust in consumer-to-consumer electronic commerce. Information & Management. 45 (2), 88–95.
Kim, D.J., Ferrin, D.L., Rao, H.R. (2008). A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents. Decision Support Systems. 44 (2), 544–564.
Kima, H.W., Xub, Y., Guptac, S. (2012). Which is more important in Internet shopping, perceived price or trust?. Electronic Commerce Research and Applications. 11 (3), 241–252.
Kleve, P., De Mulder, R. (2008). Privacy protection and the right to information: In search of a new balance. Computer Law & Security Review. 24 (3), 223–232.
Luo, X. (2002). Trust production and privacy concerns on the Internet: A framework based on relationship marketing and social exchange theory. Industrial Marketing Management. 31 (2), 111–118.
Mayer, R. C., Davis, J. H. F. D., Schoorman, F. D. (1995). An Integrative Model of Organizational Trust. The Academy of Management Review. 20 (3), 709-734.
Paine, C., Reips, U.D., Stieger, S., Joinson, A., Buchanan, T. (2007). Internet users’ perceptions of ‘privacy concerns’ and ‘privacy actions’. International Journal of Human-Computer Studies. 65 (6), 526–536.
Rudiger, K., Rodr?guez, M.J.G. (2013). Do we need innovative trust intermediaries in the digital economy?. Global Business Perspectives. 1, 329–340.
Suh, B., Han, I. (2002). Effect of trust on customer acceptance of Internet banking. Electronic Commerce Research and Applications. 1 (3–4), 247–263.
Urban, G.L., Amyx, C., Lorenzon, A. (2009). Online Trust: State of the Art, New Frontiers, and Research Potential, Online Trust: State of the Art, New Frontiers, and Research Potential. Journal of Interactive Marketing. 23(2), 179–190.
Wang, Y.D., Emurian, H.H. (2005). An overview of online trust: Concepts, elements, and implications. Computers in Human Behavior. 21(1), 105–125.
Zviran, M. (2008). User’s perspectives on privacy in web-based applications. Journal of Computer Information Systems. 48 (4), 97–105.
Weber, R.H. (2010). Internet of Things – New security and privacy challenges. Computer Law & Security Review. 26(1), 23–30.
(Radu et al., 2016)
Radu, A.-C., Orzan, M. C., Dobrescu, A. I., & Arsene, O. (2016). The Importance of Trust and Privacy in Social Media. International Journal of Academic Research in Economics and Management Sciences, 5(2), 51–59.
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode