ISSN: 2226-3624
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Sustainable fashion consumption not only effectively addresses the environmental pollution and resource waste caused by the fashion industry but also plays a crucial role in promoting the achievement of sustainable development goals globally. With the increasing global focus on the sustainable development of the fashion industry, the impact of consumer perceived value on sustainable fashion purchase intention has become an important research area in academia and practice. This study analyzed how the subdimensions of consumers' perceived value in the context of sustainable fashion affect their purchase intention through a systematic literature review. The results reveal the key role of perceived value in shaping consumer purchase intentions and further support the application of perceived value theory in explaining sustainable fashion consumption behavior. This paper provides a theoretical basis for understanding consumers' purchase intentions in sustainable fashion and practical guidance for fashion companies and marketers to develop more targeted sustainable marketing strategies. Future research can explore the influencing factors of purchase intention in various ways, such as cross-cultural value factors and interdisciplinary methods, to deepen the understanding of this field, promote the development of theories, and enhance the effectiveness of practical applications.
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