Altruism vs. Transactional Politics: New Political Marketing Reality in the Post 14th General Election Malaysia

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Jaafar, S. I. S., Hamid, A. B. A., Ismail, N. A., Basha, N. K., & Zainol, N. Z. N. (2025). Altruism vs. Transactional Politics: New Political Marketing Reality in the Post 14th General Election Malaysia. International Journal of Academic Research in Economics and Management Sciences, 14(1), 56–69.

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