ISSN: 2226-6348
Open access
The purpose of the review article is to deepen the understanding of cultural diversity in terms of cognitive processes to avoid cultural conflicts such as misunderstanding and miscommunication. In this review, we found that there is a link that connected some cognitive processes with culture from various perspectives in our recent findings. The overall research findings suggested that there are pieces of evidence of how culture can play a role and differ from other cultures in cognitive processes such as perception, attention, memory, and creativity. Evaluation and the measurement of the culture and cognition by the researchers in the studies were included in this review together with the results of the findings and some future implications for further research proposed by the researchers of the study in some studies reviewed. We will also review how people of various cultures adapt their cognition which differs them from other cultures in some studies. In conclusion, we hope that more factors should be considered for cross-cultural studies in cognition, and further critical interpretation is needed in this review article to made people realize the diversity of cognition in culture and accept it.
Faqih, A. M., Hajebi, Z. M., Monirpour, N., & Motevalli, S. (2018). The Role of Emotional Intelligence Components Teachers (Composition Class) in Predicting Creativity Aspects of (Writing) of Students. The Journal of Research in Humanities, 25(2), 87-109.
Almer, A. (2020). Cross-Cultural Study on Creativity: How do Croatian working professionals and Emirati working professionals conceptualize creativity?. Retrieved from https://scholarworks.rit.edu/theses/10529
Amer, T., Ngo, K. J., & Hasher, L. (2017). Cultural differences in visual attention: Implications for distraction processing. British Journal of Psychology, 108(2), 244-258. Retrieved from https://doi.org/10.1111/bjop.12194
Bertelsen, A. S., Zeng, Y., Mielby, L. A., Sun, Y. X., Byrne, D. V., & Kidmose, U. (2020). Cross-modal Effect of Vanilla Aroma on Sweetness of Different Sweeteners among Chinese and Danish Consumers. Food Quality and Preference, 87, 104036. Retrieved from https://doi.org/10.1016/j.foodqual.2020.104036
Boyle, G. J., Wongsri, N., Bahr, M., Macayan, J. V., & Bentler, P. M. (2020). Cross-cultural differences in personality, motivation and cognition in Asian vs. Western societies. Personality and Individual Differences, 159, 109834. Retrieved from https://doi.org/10.1016/j.paid.2020.109834
Gajda, A., & Oie, M. (2017). Between individualism and collectivism: Perception and profiles of creativity in Poland and Japan. Creativity. Theories–Research-Applications, 4(2), 198-217. Retrieved from https://doi.org/10.1515/ctra-2017-0011
Gregory, S. E., Langton, S. R., Yoshikawa, S., & Jackson, M. C. (2020). A cross-cultural investigation into the influence of eye gaze on working memory for happy and angry faces. Cognition and Emotion, 1-12. Retrieved from https://doi.org/10.1080/02699931.2020.1782353
Guess, C. D., Tuason, M. T., Göltenboth, N., & Mironova, A. (2018). Creativity through the eyes of professional artists in Cuba, Germany, and Russia. Journal of Cross-Cultural Psychology, 49(2), 261-289. Retrieved from https://doi.org/10.1177/0022022117730817
Gutchess, A., & Boduroglu, A. (2019). Cultural differences in categorical memory errors persist with age. Aging & mental health, 23(7), 851-854. Retrieved from https://doi.org/10.1080/13607863.2017.1421616
Jang, J. M., & Shin, S. (2019). Content Order in Advertising and Thinking Styles: A Cross-Cultural Study of the United States and South Korea. Journal of Advertising, 48(5), 457-472. Retrieved from https://doi.org/10.1080/00913367.2019.1663319
Jobson, L., Whittles, N., Tsecoutanis, E., Raj, S., Yew, R. Y., & Haque, S. (2019). Investigating the mediating role of self-construal on the relationship between cultural group (Malay and Australian) and the characteristics and functional use of autobiographical memory. Memory, 27(8), 1054-1062. Retrieved from https://doi.org/10.1080/09658211.2019.1619776
Köster, M., Itakura, S., Yovsi, R., & Kärtner, J. (2018). Visual attention in 5-year-olds from three different cultures. PloS one, 13(7), e0200239. Retrieved from https://doi.org/10.1371/journal.pone.0200239
Matsunaga, R., Yasuda, T., Johnson-Motoyama, M., Hartono, P., Yokosawa, K., & Abe, J. I. (2018). A cross-cultural comparison of tonality perception in Japanese, Chinese, Vietnamese, Indonesian, and American listeners. Psychomusicology: Music, Mind, and Brain, 28(3), 178. Retrieved from https://doi.org/10.1037/pmu0000219
Steinmetz, M. K. R., Sturkie, C. M., Rochester, N. M., Liu, X., & Gutchess, A. H. (2018). Cross-cultural differences in item and background memory: examining the influence of emotional intensity and scene congruency. Memory, 26(6), 751-758. Retrieved from https://doi.org/10.1080/09658211.2017.1406119
Motevalli, S., Roslan, S. B., Sulaiman, T., Hamzah, S. G., Hassan, N. C., & Garmjani, M. G. (2013). New study skills training intervention for students who suffer from test anxiety. Asian Social Science, 9(7), 85.
Nemeržitski, S. (2017). Implicit theories of creativity of secondary school students from Estonia and Russia: Effects of collectivism, Individualism, and a bilingual educational environment. Creativity Research Journal, 29(1), 56-62. Retrieved from https://doi.org/10.1080/10400419.2017.1263510
Ploom, K., Pentus, K., Kuusik, A., & Varblane, U. (2020). The Effect of Culture on the Perception of Product Packaging: A Multimethod Cross-Cultural Study. Journal of International Consumer Marketing, 32(3), 163-177. Retrieved from https://doi.org/10.1080/08961530.2019.1660752
Sabiniewicz, A., Karwowski, M., Löckenhoff, C. E., Borkowska, B., & Sorokowski, P. (2020). Short-and long-term memory and age in a traditional tribe (Dani of Papua) and a modern population (Poland). acta ethologica, 23(3), 135-142. Retrieved from https://doi.org/10.1007/s10211-020-00348-5
Saulton, A., Bülthoff, H. H., De La Rosa, S., & Dodds, T. J. (2017). Cultural differences in room size perception. PloS one, 12(4), e0176115. Retrieved from https://doi.org/10.1371/journal.pone.0176115
Storme, M., Lubart, T., Myszkowski, N., Cheung, P. C., Tong, T., & Lau, S. (2017). A Cross?Cultural Study of Task Specificity in Creativity. The Journal of Creative Behavior, 51(3), 263-274. Retrieved from https://doi.org/10.1002/jocb.123
Takao, S., Yamani, Y., & Ariga, A. (2018). The gaze-cueing effect in the United States and Japan: Influence of cultural differences in cognitive strategies on control of attention. Frontiers in psychology, 8, 2343. Retrieved from https://doi.org/10.3389/fpsyg.2017.02343
Trachootham, D., Satoh-Kuriwada, S., Lam-ubol, A., Promkam, C., Chotechuang, N., Sasano, T., & Shoji, N. (2018). Differences in taste perception and spicy preference: a Thai–Japanese cross-cultural study. Chemical senses, 43(1), 65-74. Retrieved from https://doi.org/10.1093/chemse/bjx071
Xie, G., & Paik, Y. (2019). Cultural differences in creativity and innovation: are Asian employees truly less creative than western employees?. Asia Pacific Business Review, 25(1), 123-147. Retrieved from https://doi.org/10.1080/13602381.2018.1535380
Wiberg, J., & Månsson, J. (2019). Consumers' perceptions of social media advertisements: a cross-cultural comparison among Sweden, India, and Japan. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20613
In-Text Citation: (Motevalli et al., 2021)
To Cite this Article: Motevalli, S., Hamzah, M. S. G., & Michael, M. T. A. (2021). Attention, Perception, Memory, and Creativity: Understanding the Impact of Culture and Their Diversity in Cognitive Processes. International Journal of Acdemic Research in Progressive Education and Development, 10(3), 975–992.
Copyright: © 2021 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode