One of the most consequential choices a student will ever make is which university to attend. The number of universities from which to choose is growing, so would-be students are on the lookout for those that will give them a truly unique and unforgettable educational experience. Moreover, today's students are looking for graduate programs that will lead to well-paying careers. The primary objective of this paper is to analyse the determinants of students' decisions to enrol in a specific university using the DEMATEL method. This study involved 123 undergraduates from the Negeri Sembilan Campus of the University of Technology MARA, Malaysia (Campus Seremban). A survey was created in Google Forms and sent out to students to collect information. Contributing factors in selecting universities were evaluated using seven criteria: the student's impression of the university's location (LO), the number of available academic majors (AM), tuition costs (FE), the convenience of campus facilities and transportation (UT), the atmosphere and number of extracurricular activities (AS), the student's academic qualifications (AQ), and the student's willingness to recommend the university to others (RE). According to the findings of this study, FE is the most influencing factor in selecting a university, followed by AQ and AM. The least important of these is RE. In addition, this study revealed that the causes criteria are LO, AM AS, and RE. In contrast, the effect group consists of FE, UT, and AQ.
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In-Text Citation: (Hassan et al., 2022)
To Cite this Article: Hassan, M. I. A. Bin, Rupiwin, M. Z. Bin, Nazley, M. S. B. M., & Rodzi, Z. M. (2022). The Dematel Method for Assessing Contributing Factors in University Selection. International Journal of Academic Research in Progressive Education and Development, 11(4), 829–836.
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