Halal Information among Muslim Travelers and Tourist-Driven Industry

As Muslims, it is imperative that halal or syariah compliance is observed for food and beverages, services and products. Sometimes they face difficulties in getting halal food when travelling as they may be travelling to countries they are not familar with. This paper aims to identify the perception of Muslim travellers with regards to information on syariah compliance. The objective of this study is to determine the halal information pertaining to awareness and attitude and the relationship with the tourist-driven industry. The respondents consist of Malaysians who travel frequently. There are 263 of respondents taking part in the survey. The analysis includes descriptive and inferential statistics. The findings indicates there are relationships and positive correlation between halal information preferences and tourist-driven industry. This study is significant as increased information on syariah-compliant tourist destinations can enhance tourism in these countries, besides allowing Muslim tourists to choose the preferred destinations.