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International Journal of Academic Research in Accounting, Finance and Management Sciences

Open Access Journal

ISSN: 2225-8329

The Effect of The Korean Wave and Financial Literature on Willingness to Subscribe on E-Commerce System Users Paid Services Video Streaming on Demain

Islamiah Kamil

http://dx.doi.org/10.6007/IJARAFMS/v12-i2/13993

Open access

This study aims to examine the influence of the Korean Wave and Financial Literacy on Willingness To Subscribe On E-Commerce System Users Paid Video Streaming On Demain Services. The object of this research is the people in the areas of Jakarta, Bogor, Depok, Tangerang and Bekasi (Jabodetabek) users of the E-Commerce system for Paid Video Streaming Services (Netflix, Iflix, Viu, WeTv, Iqiyi, Disney Hoostar, etc.). A total of 300 data were collected using a survey method with convenience sampling technique. Data analysis was performed using the SmartPLS application. The results of the study show Willingness To Subscribe On Users of the E-Commerce System Paid Video Streaming On Demain Service is influenced by the Korean Wave and Financial Literacy

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In-Text Citation: (Kamil, 2022)
To Cite this Article: Kamil, I. (2022). The Effect of The Korean Wave and Financial Literature on Willingness to Subscribe on E-Commerce System Users Paid Services Video Streaming on Demain. International Journal of Academic Research in Accounting Finance and Management Sciences, 12(2), 748–764.