ISSN: 2225-8329
Open access
The evolvement of Fintech especially in digital payment services has affected many sectors in Malaysia. Despite the various benefits offered by Fintech, the adoption rate is still at the nascent stage especially among the IT savvy generation such as fresh graduates. The Unified Theory of Acceptance and Use of Technology (UTAUT) Model has been widely used to measure users’ technology acceptance. The objective of this study is to investigate the application of UTAUT model on Fintech payment services among fresh graduates. The relationship between performance expectancy, effort expectancy, social influence, consumers’ trust, and national culture is measured towards Fintech adoption. Data was collected via an online survey on a total of 176 respondents. The study revealed that performance expectancy and cultural factors individualism had significant effect on the adoption decision of digital payment services. On the other hand, the remainder of the independent variables have no significant influence over the adoption of Fintech payment services. Findings of this study contributes to the Malaysia Fintech ecosystem by providing recommendations to Fintech providers, financial institutions, and the government for policy making. The research further supports the nation’s goal towards becoming a cashless society as a strategy to increase financial inclusion.
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In-Text Citation: (Urus et al., 2022)
To Cite this Article: Urus, S. T., Othman, I. W., Nazri, S. N. F. S. M., & Kurniasari, F. (2022). Fintech Payment Services among Fresh Graduates: The UTAUT Model Perspective. International Journal of Academic Research in Business and Social Sciences, 12(3), 850–869.
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