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International Journal of Academic Research in Accounting, Finance and Management Sciences

Open Access Journal

ISSN: 2225-8329

Perceived ODL Effectiveness among Gen-Z Non-Accounting Students Learning Accounting

Mahpudzah Mohamad, Nurmala Mustaffa Kamal, Puteh Mariam Ismail, Roslina Abdul Rahim

http://dx.doi.org/10.6007/IJARAFMS/v13-i1/15166

Open access

The study is concerned with how to make learning effective given the change in the education environment due to digitisation and the escalation of open distance learning (ODL) brought about by the COVID-19 pandemic. Generation Z (Gen-Z) non-accounting students taking accounting courses face challenges and may be demotivated from having to learn subjects they are not inclined toward. These challenges are examined together with their level of motivation. This study provides insight into relevant learning tools incorporating new digital approaches in learning accounting subjects. Understanding Gen-Z learning style may provide input to formulating appropriate teaching delivery and changing teaching methods to suit current generation needs hence contributes towards sustainable and resilient education system to future generation learners. The study seeks to establish relationships between Gen-Z non-accounting students’ reaction to challenges, and motivation to learn accounting courses, with ODL’s perceived effectiveness. This quantitative study is based on a sample of 265 non-accounting students taking ODL accounting courses. The statistical analyses find that positive students’ reaction to challenges faced during ODL leads to better perceived ODL effectiveness. Students’ motivation level has no impact on the perceived ODL effectiveness. The digital tools used by students for ODL positively impacts the perceived ODL effectiveness.

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In-Text Citation: (Mohamed et al., 2023)
To Cite this Article: Mohamed, M., Kamal, N. M., Ismail, P. M., & Rahim, R. A. (2023). Perceived ODL Effectiveness among Gen-Z Non-Accounting Students Learning Accounting. International Journal of Academic Research in Accounting Finance and Management Sciences, 13(1), 298–317.