ISSN: 2225-8329
Open access
This research paper aims to investigate the impact of ABER digital currency on consumer behavior in Saudi Arabia, focusing on its implications for electronic transactions. The study employs a quantitative survey-based methodology to collect data from a sample of consumers in Saudi Arabian. Participants expressed strong support for ABER digital currency, emphasizing the need for clear instructions and a preference for modern payment methods. The research concludes with recommendations for fostering the adoption and acceptance of ABER digital currency, taking into account the identified barriers, concerns, and opportunities from a consumer perspective. These recommendations aim to guide policymakers and stakeholders in designing effective strategies, educational campaigns, and user-centric solutions to promote the seamless integration of ABER digital currency into the electronic transaction of Saudi Arabia.
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