ISSN: 2222-6990
Open access
This study aimed to analyze the impact of internal and external factors associated with the consumer in the market share of travel and tourism companies in Al-Kharj province in KSA. Where it was found through analysis and standard estimates and statistical tests of hypotheses that external factors of consumer behavior (social, cultural, economic) closely influence market share, although most behavior connected and influential in market share is a social Factor. As well as it became clear that internal factors of consumer behavior (motivation, learning, perception, personal) is closely impact on market share and most influential is the cognitive factor and motivation, education, and personal Consequently.
N/A
N/A
Copyright: © 2018 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode