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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

The Impact Of Demographic Factors on the Purchasing Intent of the Local Food Product

Houggana Leila, Bensefiane Zohra

http://dx.doi.org/10.6007/IJARBSS/v8-i5/4163

Open access

The purpose of this paper is to identify the effect of demographic factors on the purchasing intent of the local food product, based on the analytical descriptive approach by distributing a questionnaire on a random sample of 440 food consumers in the city of Bechar-Algeria. The data obtained by SPSS version 21 were analyzed. The study found that there is no effect of demographic factors on the purchasing intent of the domestic food product.

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In-Text Citation: (Leila & Zohra, 2018)
To Cite this Article: Leila, H., & Zohra, B. (2018). The Impact Of Demographic Factors on the Purchasing Intent of the Local Food Product. International Journal of Academic Research in Business and Social Sciences, 8(5), 616–627.