Journal Screenshot

International Journal of Academic Research in Accounting, Finance and Management Sciences

Open Access Journal

ISSN: 2225-8329

Exploratory Research in the Tertiary Sector: Romanian Preferences for Cultural Services

Diana Maria PATULEA, Andreea MARIN- PANTELESCU

http://dx.doi.org/10.6007/IJARAFMS/v8-i3/4532

Open access

Performing, cultural and recreational activities have significant importance for the population, since more and more cities of the world improve urban image, attract tourists and investors, and stimulate development by promoting cultural organizations. This paper is a research on cultural consumption in Romania, resulting in the attendance of cultural products by the Romanian public and its preferences. Also, as a result of the information gathered from the survey, the authors propose perspectives for the development of the cultural services sector in Romania. Thus, the main purpose of the paper is to investigate the perception of the public regarding the level of development of cultural services in Romania and, as a secondary goal, to find ways to improve the solutions of the problems that the Romanian cultural system is currently facing.

1. American Marketing Association (2016). Dic?ionarul Asocia?iei Americane de Marketing. https://www.ama.org/resources/Pages/Dictionary.aspx?d
2. Bullock Craig, Joyce Deirdre, Collier Marcus (2018). An exploration of the relationships between cultural ecosystem services, socio-cultural values and well-being, Ecosystem Services, Volume 31, Part A, 142-152
3. Centrul Cultural al Municipiului Bucure?ti (2016). Strategia Cultural? a Municipiului Bucure?ti 2016-2026. [pdf] Document disponibil la: http://strategiaculturalabucuresti.ro/wp-content/uploads/ 2016/06/Strategia_culturala_web.pdf.
4. Corbo?, R.A. & Popescu, R.I. (2013). Competitivitatea organiza?iilor culturale în contextual dezvolt?rii urbane, Editura ASE: Bucure?ti;
5. Gustafsson, A. & Johnson, MD (2003). Competing in a service economy. How to create competitive advantage, developement and innovation. Editura Jossey-Bass: Wiley Imprint University of Michigan;
6. Ioncic?, M. (2006). Economia serviciilor. Abord?ri teoretice ?i implica?ii practice. Editura Uranus:Bucure?ti;
7. Lovelock, C. & Wirtz, J. (2011). Services Marketing. People, Technology, Strategy. Edi?ia a 7-a. Boston: Pearson;
8. Marin-Pantelescu A. (2009). Diversificarea ?i personalizarea serviciilor turistice în contextul globaliz?rii, Editura ASE: Bucure?ti.
9. Nankervis, A. (2005). Managing services. Editura Cambridge: England University Press.
10. Nath P., Devlin J., Reid V. (2018).The effects of online reviews on service expectations: Do cultural value orientations matter?, Journal of Business Research, 90, 123-133.
11. Normann, R. (2007). Service Management. Strategy and leadership in service business. Third edition. Editura John Wiley and Sons: England;
12. Stålhammar S. & Pedersen E. (2017). Recreational cultural ecosystem services: How do people describe the value?, Ecosystem Services, Volume 26, Part A, 1-9.
13. World Trade Organisation (2018). World Trade Statistical Review, https://www.wto.org/english/ res_e/statis_e/wts2018_e/wts18_toc_e.htm.
14. Zaharia, M. (2005). Economia serviciilor. Editura Universitar?. Bucure?ti.
15. Zhou T., Koomen E., Leeuwen E. (2018). Residents' preferences for cultural services of the landscape along the urban–rural gradient, Urban Forestry & Urban Greening, 29, 131-141.
16. Winthrop, R.H. (2014). The strange case of cultural services: Limits of the ecosystem services paradigm, Ecological Economics, 108, 208-214.

To cite this article: P?tulea, D.M., Marin-Pantelescu, A. (2018). Exploratory Research in the Tertiary Sector: Romanian Preferences for Cultural Services, International Journal of Academic Research in Accounting, Finance and Management Sciences 8 (3): 81-92.