Investigating the Service Brand, Customers Value and its Perspective

Aaker, D. (1992). The value of brand equity. J Bus Strategy; 13(4):27–32.
Aaker, J. (1997). Dimensions of brand personality. J Mark Res; 34(3):347–56.
Anderson, J., Gerbing, D. (1988). Structural equation modeling in practice: a review and recommended two-step approach. Psychol Bull; 103(3):411–23.
Anderson, J., Gerbing, D., Hunter, J. (1987). On the assessment of unidimensional measurement: internal and external consistency, and overall consistency criteria-some further remarks on measurement–structure-interaction and the uni-dimensionality of constructs. J Mark Res; 24(4):432–7.
Bagozzi, R., Yi, Y. (1988). On the evaluation of structural equation models. J Acad Mark Sci;16 (1):74–94.
Bagozzi, R., Yi, Y. (1991). Multi-trait-multimethod matricies in consumer research. J Consum Res; 17:426–39.
Balmer, J. M. T. (2001). Corporate identity, corporate branding and corporate marketing-seeing through the fog. Eur J Mark; 35(3):248–91.
Balmer, J. M. T., Gray, E. R. (2003). Corporate brands: what are they? What of them? Eur J Mark; 37(7/8):972–97.
Batra, R., Lehmann, D., Singh, D. (1993). The brand personality component of brand goodwill: some antecedents and consequences. Hillsdale, NJ: Lawerence Erlbaum Associates.
Baron, R. M., Kenney, D. A. (1986). The moderator–mediator variable distinction in social psychological research: conceptual, strategic and statistical considerations. J Pers Soc Psychol; 51(6):1173–82.
Bergkvist, L., Rossiter, J. R. (2007). The predictive validity of multiple-item versus single-item measures of the same constructs. J Mark Res; 44:175–84 (May).
Berry, L. (2000). Cultivating service brand equity. J Acad Mark Sci; 28:128–37.
Bitner, M. J. (1995). Building service relationships: it's all about promises. J Acad Mark Sci; 23(4):246–51.
Bolton, R., Drew, J. (1991). A multistage model of customers' assessments of service quality and value. J Consum Res; 17:375–84.
Brodie, R. J., Glynn, M. S., Little, V. (2006). The service brand and the service dominant logic: missing fundamental premise or the need for stronger theory. Mark Theory; 6 (3):363–79.
Brown, J., Dacin, P. (1997). The company and the product: corporate associations and consumer product responses. J Mark; 61:68–84.
Chaudhuri, A., Holbrook, M. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. J Mark; 65:81–93.
Chen, Z., Dubinsky, A. (2003). A conceptual model of perceived customer value in e-commerce: a preliminary investigation. Psychol Mark; 20(4):323–47.
Calonius, H. (2006). A market behavior framework. Paper presented at the 15th annual conference of the European Marketing Academy (EMAC), Swedish School of Business and Economics, Helsinki, Finland 1986; 515–524 (reprinted in Marketing Theory; 6 (4): 419–428).
Cronin, J., Brady, M., Hult, T. (2000). Assessing the effects of quality, value and customer satisfaction on consumer behavioral intentions in service environments. J Retail; 76(2):193–218.
Davis, R., Buchanan-Oliver, M., Brodie, R. (2000). Retail service branding in electronic-commerce environments. J Serv Res; 3(2):178–86.
De Chernatony, L. (2003). From brand vision to brand evaluation. Oxford: Butterworth-Heinemann.
Delgado-Ballester, E. (2004). Applicability of a brand trust scale across product categories: a multi group invariance analysis. Eur J Mark; 38(5/6):1573–92.
Diamantopoulos, A., Winklhofer, H. M. (2001). Construction with formative indicators: an alternative to scale development. J Mark Res; 38(2):269–77.
Doney, P., Cannon, J. (1997). An examination of the nature of trust in buyer–seller relationships. J Mark; 61:35–51.
Duncan, T. R., Moriaty, S. (2002). Driving brand value. New York: McGraw Hill.
Duman, T., Mattila, A. (2005). The role of affective factors on perceived cruise vacation value. Tour Manage; 26:311–23.
Erdem, T., Swait, J. (1998). Brand equity as a signaling phenomenon. J Consum Psychol; 7:131–57.
Erdem, T., Swait, J. (2004). Brand credibility, brand consideration and choice. J Consum Res; 31:191–8.
Fombrun, C., Shanley, M. (1990). What is in the name? Reputation building and corporate strategy. Acad Manage J; 33(2):233–58.
Fornell, C., Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. J Mark Res; 18:39–50 (February).
Gale, B. (1994). Managing customer value. New York: Free Press.
Ganesan, S. (1994). Determinants of long-term orientation in buyer–seller relationships. J Mark; 58:1–19.
Garbino, E., Johnson, M. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. J Mark; 63:70–87.
Gerbing, D., Anderson, J. (1988). An updated paradigm for scale development incorporating unidimensionality and its assessment. J Mark Res; 25:186–92.
Greyser, S. A. (1995). Corporate reputation: aid to growth and shield. Inside PR and Reputation Management; p. 5–6.
Grönroos, C. (1996). Relationship marketing logic. Asia-Aust Mark J; 4(1):7–18
Grönroos, C. (2006). On defining marketing: finding a new roadmap. Mark Theory; 6 (4):395–417.
Grönroos, C. (2007). In search of a new logic for marketing: foundations for contemporary theory. John Wiley and Sons.
Hair, J. F., Tatham, R. L., Anderson, R. E., Black, W. (1998). Multivariate data analysis. 5th Ed. Prentice- Hall: Upper Saddle River, NJ.
Higgins, K. (1999). The value of customer value analysis. Mark Res; 39:39–44.
Holbrook, M. (1994). The nature of customer value: an axiology of services in the consumption experience. In: Rust R, Oliver R, editors. Service quality: new directions in theory and practice. Newbury Park, CA: Sage Publications.
Homburg, C., Workman, J. P., Kromer, H. (1999). Marketing's influence within the firm. J Mark; 63:1–17 (April).
James, D. (2005). Guilty through association: brand alliance association transfer to brand alliances. J Consum Mark; 22(11):14–24.
Jarvis, C., Mackenzie, S., Podsakoff, P. (2003). A critical review of construct indicators and measurement model misspecification in marketing and consumer research. J Consum Res; 30(2):199–218.
Johnson, M. D., Herrmann, A., Huber, F. (2006). The evolution of loyalty intentions. J Mark; 70:122–32 (April).
Keller, K. (1993). Conceptualizing, measuring, managing customer-based brand equity. J Mark; 57(1):1–22.
Keller, K., Lehmann, D. R. (2006). Brands and branding research: research findings and future priorities. Mark Sci; 25(6):740–59.
Kline, R. B. (1998). Principles and practice of structural equation modeling. NY: Guilford Press. New York.
Kordupleski, R. (2003). Mastering customer value management: the art and science of creating competitive advantage: Pinnaflex.
Laitamaki, J., Kordupleski, R. (1997). Building and deploying profitable growth strategies based on the waterfall of customer value added. Eur Manag J; 15(2):156–66.
Logsdon, J., Wood, D. (2002). Reputation as an emerging construct in the business and society field. Bus Soc; 41(4):365–70.
Low, G. S., Lamb, Jr. C. W. (2000). The measurement and dimensionality of brand associations. J Prod Brand Manag; 9(6):350–68.
Madhavaram, S., Badrinarayanan, V., McDonald, R. E. (2005). Integrating marketing communications( IMC) and brand identity as critical components of brand equity strategy. J Advert; 34(4):69–80.
Monroe, K. B. (1990). Pricing: making profitable decisions. New York: McGraw Hill.
Morgan, R., Hunt, S. (1994). The commitment–trust theory of relationship marketing. J Mark; 58(3):20–38.
Motion, J., Leitch, S., Brodie, R. (2003). Equity in corporate co-branding: the case of Adidas and All Blacks. Eur J Mark; 37(7/8):1080–94.
Netemeyer, R., Bearden, W., Sharma, S. (2003). Scaling procedures: issues and applications. London: Sage Publications.
Nunnally, J. C. (1978). Psychometric theory. New York: McGraw Hill.
O'Cass, A., Grace, D. (2004). Exploring consumers' experiences with a service brand. J Prod Brand Manag; 13(4/5):257–68.
Orth, U. R., McDaniel, M., Shellhammer, T., Lopetcharat, K. (2004). Promoting brand benefits: the role of consumer psychographics and lifestyle. J Consum Mark; 21:97–108.
Parasuraman, A. (1997). Reflections on gaining competitive advantage through customer value. J Acad Mark Sci; 25(2):154–61.
Payne, A., Holt, S. (1999). A review of the value literature and implications for relationship marketing. Australasian Mark J; 7(1):41–51.
Prahalad, C. K. (2004). The co-creation of value-invited commentary. J Mark; 68:23–4 (January).
Preece, S., Fleisher, C., Toccacelli, J. (1995). Building reputation along the value chain at Levi Strauss. Long Range Plan; 28(6):88–98.
Reid, M., Luxton, S., Mavondo, F. (2005). The relationship between integrated marketing communication, market orientation and brand orientation. J Advert; 34(4):11–23.
Roberts, P. W., Dowling, G. R. (2002). Corporate reputation and sustained superior financial performance. Strateg Manage J; 23(12):1077–94.
Rust, R., Danaher, P., Varki, S. (2000). Using service quality data for competitive marketing decisions. Int J Serv Ind Manag; 11(5):438–69.
Rust, R. T., Lemon, K. N., Zeithaml, V. A. (2001). Where should the next marketing dollar go? Marketing Management; 10(3):24–8.
Selnes, F. (1993). An examination of the effect of product performance on brand reputation, satisfaction and loyalty. Eur J Mark; 27(9):19–35.
Shrivastava, P., Siomkos, G. (1989). Disaster containment strategies. J Bus Strategy; 10(5):26–31.
Sirdeshmukh, D., Singh, J., Sabol, B. (2002). Consumer trust, value and loyalty in relational exchanges. J Mark; 66(1):15–37.
Srivastava, R., McInish, T., Wood, R. (1997). The value of corporate reputation: evidence from equity markets. Corp Reputation Rev; 1(1/2):61–8.
Srivastava, R., Tasadduq, S., Fahey, L. (1999). Marketing, business processes and shareholder value: an organization embedded view of marketing activities and the discipline of marketing. J Mark; 63:168–79 (Special Issue).
Sweeney, J., Soutar, G. (2001). Consumer perceived value: the development of a multiple item scale. J Retail; 77(2):203–20.
Teas, K., Agarwal, S. (2000).The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice and value. J Acad Mark Sci; 28(2):278–90.
Thakor, M. (1996). Brand origin: conceptualization and review. J Consum Mark; 13 (3):27–42.
Vargo, S., Lusch, R. (2004). Evolving to a new dominant logic for marketing. J Mark; 68 (1):1–17.
Varki, S., Colgate, M. (2001). The role of price perceptions in an integrated model of behavioral intentions. J Serv Res; 3(3):232–40.
Wartick, S. L. (2002). Measuring corporate reputation. Bus Soc; 41(4):371–92.
Whetten, D. A., Mackey, A. (2002). A social actor conception of organizational identity and its implications for the study of organizational reputation. Bus Soc; 41(4):393–414.
Williams, L. J., Holahan, P. J. (1994). Parsimony-based fit indices for multiple-indicator models: do they work? Struct Equ modeling; 1(2):161–89.
Whittaker, G., Ledden, L., Kalafatis, S. P. (2007). A re-examination of the relationship between value, satisfaction and intention in business services. J Serv Mark; 21(5):345–57.
Woodruff, R. (1997). Customer value: the next source for competitive advantage. J Acad Mark Sci; 25(2):139–53.
Yoo, B., Donthu, N., Lee, S. (2000). An examination of selected marketing mix elements and brand equity. J Acad Mark Sci; 28(2):195–211.
Yoon, E., Guffey, H., Kijewski, V. (1993). The effect of information and company reputation on intentions to buy a business service. J Bus Res; 27(3):215–28.
Zeithaml, V. (1988). Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence. J Mark; 52(3):2–22.
Zins, A. H. (2001). Relative attitudes and commitment in customer loyalty models: some experiences in the commercial airline industry. Int J Serv Ind Manag; 12 (3):269–94.

In-Text Citation: (Maroofi et al., 2012)
To Cite this Article: Maroofi, F., Nazaripour, M., & Maaznezhah, S. (2012). Investigating the Service Brand, Customers Value and its Perspective. International Journal of Academic Research in Accounting Finance and Management Sciences, 2(4), 216–233.

Copyright: © 2021 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode