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This conceptual paper examines bancassurance from the perspectives of banks, insurers, and customers. In general, bancassurance refers to the collaboration between banks and insurers to distribute insurance products to bank customers. In Malaysia, bancassurance significantly contributes to the growth of the Malaysia market. As the nature of the banking atmosphere grows more competitive, the role of bancassurance develops more meaningfully in this industry. In the context of this concern, this study seeks to discuss the concept of bancassurance and its benefits to the banking sector, insurance industry, and customers. This study would be useful to insurance companies and banking institutions to formulate strategies for sustainability of bancassurance in the industry.
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In-Text Citation: (Nasir et al., 2021)
To Cite this Article: Nasir, N. F., Nasir, M. N. F., Salleh, S. M., Nasir, M. A., Borhanordin, A. H., & Nasir, M. F. (2021). The Effects of Bancassurance: Reviews from The Perspectives of Banks, Insurers, and Customers. International Journal of Academic Research in Business and Social Sciences, 11(5), 579–585.
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