ISSN: 2222-6990
Open access
Consumer satisfaction with the delivery of online food is an indicator of how a company's service is delivered to meet customer needs. One of the most notable measures of delivery quality, price, security/ privacy and time is customer satisfaction. Customer satisfaction is affected by multiple factors, such as time, climate, current situation and others. However, there are four considerations that should be taken into account, which are delivery service, time, security/privacy, and price as it will shape customer satisfaction among university students. The purpose of this research is to examine the effect of delivery service, time, security/privacy, and price on online food delivery services among university students. While the measurement of the variables was adopted from previous studies, data was collected from students in six universities in Malaysia which were selected conveniently. The obtained data was analysed using multiple regression. The results showed that all the independent variables which are delivery service, time, security/privacy, and price have significant relationship with satisfaction, with delivery service has the most significant relationship.
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In-Text Citation: (Azman et al., 2021)
To Cite this Article: Azman, N. I. binti, Mashuri, N. A. binti A., & Ibrahim, S. O. A.-E. bin W. (2021). The Online Food Delivery Service and their Impact on Customer Satisfaction among University Students in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(6), 1665–1674.
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