As one of the traditional service trade modes, tourism service trade is an important part of service trade and is the main driving force for the rapid growth of China's service trade. Zhejiang is famous for its rich tourism resources and there are many natural and cultural landscapes with high ornamental value and rich cultural heritage. As a result, the tourism industry in Zhejiang has developed rapidly. Under this background, this paper first studies the development situation of the tourism service trade in Zhejiang Province from four aspects. And then this paper uses the latest data and makes an empirical analysis on its influencing factors by using the regression method and explore the restrictive factors affecting the improvement of competitiveness. Finally, based on the current situation and influencing factors of Zhejiang’s tourism service trade, this paper puts forward the corresponding countermeasures and suggestions which hopefully could help Zhejiang Province find a way to promote tourism service trade in regional coordinated development.
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In-Text Citation: (Xiang & Chen, 2021)
To Cite this Article: Xiang, L., & Chen, Q. (2021). Factors Affecting International Competitiveness of Tourism Services Trade: Evidence from Zhejiang Province, China. International Journal of Academic Research in Business and Social Sciences, 11(8), 125–139.
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