ISSN: 2222-6990
Open access
The east coast peninsular Malaysia is richly endowed with beautiful ambiance of folk arts and has various cultures and unique art inherited for ages. However, number of domestic and international tourist that visit to Terengganu, Pahang and Kelantan is not encouraging where a percentage drop of tourist arrivals has been recorded. Hence, this study focuses on the determinant factors that attract tourists’ arrivals in the East Coast Peninsular Malaysia and the objective is to investigate the relationship between determinant factors which are facilities and infrastructures, strategies, cultures and policies that influence the tourist arrivals to the east coast peninsular Malaysia. The instrument was pretested using questionnaires that have been adapted from several scholars. The questionnaires for the pilot study was organized into 6 sections and conducted towards hundred (100) respondents, which are tourists that travel and accommodate themselves in hotels at Kuala Terengganu. In contrast, the major discussion in this article is focusing on analysing data using exploratory factor analysis. The process started with the evaluation of data, factor extraction and retention method, selection of rotational method and labelling and naming the factor. An empirical verification of the validity and reliability of the survey questionnaire was developed. Exploratory Factor Analysis highlights the summarization of all 22 item-analysis output. The result from reliability test indicates an affirmative result where the Cronbach’s alpha coefficient is 0.932 which highlights the quality and consistency of the questionnaire’s items. Moreover, the sampling is proven adequate as shown in KMO and Bartlett test and the scree plot revealed 4 factors which are consistent with the number of variables in theoretical framework. The Rotated Component Matrix shows that all five factor components matrix items scored above 0.50 and there is no item deleted. These results proven that this study’s instruments are valid for data collection process and able to be continued with the Confirmatory Factor Analysis.
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In-Text Citation: (Haron@shafiee et al., 2021)
To Cite this Article: Haron@shafiee, H. I. C., Arifin, J., & Yazid, A. S. (2021). Determinants of Tourists Arrivals in The East Coast Peninsular Malaysia: An Exploratory Factor Analysis. International Journal of Academic Research in Business and Social Sciences, 11(7), 241–256.
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