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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

The Influence of E-Service Quality Toward Online Shopping Behaviour Amongst UiTM Students in Malaysia

Rozita Mengen, Mohd Safwan Ramli, Nur Hidayah Ayob, Zaidatul Nadhirah Roslan

http://dx.doi.org/10.6007/IJARBSS/v11-i10/10192

Open access

Situations like pandemic (Covid-19) has bring about the rise of online shopping businesses. Online shopping is an electronic business that requires clients to buy goods and services entirely from sellers over the Internet via a search engine. Online shopping is the easy solution for busy and constrained life in today’s world. Despite consumers’ continuation to buy from a physical store, more users or buyers feel very convenient to online shopping. This research was conducted to examine the effects of e-service quality dimension (perceived value, firm reputation, privacy, trust, functionality) toward online shopping behaviour. Snowball sampling technique was applied and distributed to online shoppers via e-survey (google forms) within the period of two month. Analysing 303 data collected from online shoppers, the results have shown that perceived value is the most influential dimension of e-services quality towards online shopping behaviours among online shoppers in Malaysia. The recommendations are discussed in detail in the paper.

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In-Text Citation: (Mengen et al., 2021)
To Cite this Article: Mengen, R., Ramli, M. S., Ayob, N. H., & Roslan, Z. N. (2021). The Influence of E-Service Quality Toward Online Shopping Behaviour Amongst UiTM Students in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(10), 175–189.