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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Stay at Home: Malaysian Youth Perception towards Online Shopping as The New Norms

Melissa Wee, Nur Syafiqah Suparman, Mohd Zaki Sadik, Nor Lelawati Jamaluddin, Ummi Kalsum Hassian

http://dx.doi.org/10.6007/IJARBSS/v11-i6/10199

Open access

The main purpose of this study is to examine Malaysian Youth online shopping perception towards their intention to purchase during this trying time of Covid-19 pandemic in Malaysia. We assess four independent variables which are perception of web design, perception of reliability, perception of privacy and perception of customer service and four hypotheses were postulated in this study. To analyze the findings, the researcher applies Partial Least Square (PLS) approach and cross-sectional study were conducted to 198 respondents using judgmental purposive sampling among Malaysian youth. Results showed that all the variables have positive relationship with the Malaysia youths’ purchase intention.

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In-Text Citation: (Wee et al., 2021)
To Cite this Article: Wee, M., Suparman, N. S., Sadik, M. Z., Jamaluddin, N. L., & Hassian, U. K. (2021). Stay at Home: Malaysian Youth Perception towards Online Shopping as The New Norms. International Journal of Academic Research in Business and Social Sciences, 11(6), 771–779.