ISSN: 2222-6990
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Malaysia is still considered the leader and cranium of Islamic banking; despite numerous challenges, it has succeeded in creating a full-fledged Islamic banking system parallel to the existing conventional system. Islamic banking issues of not having sufficient training and career development for their employees had led to serious issues, and it is the manager’s responsibility to curb these issues. Thus, this paper aims to verify the relationship between internal marketing and job satisfaction in Islamic banks in Sabah. Three dimensions of internal marketing are considered: training, career development, and leadership. The paper adopts a quantitative, descriptive, and correlational study using a cross-sectional survey design of a cross-sectional research methodology. Data are collected through an online questionnaire involving 200 bank employees. Statistical Package for Social Scientist and Partial least squares–structural equation modeling is used to verify the predicted relationships.
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In-Text Citation: (Nasrie et al., 2021)
To Cite this Article: Nasrie, N. A. binti M., Tajuddin, D., & Guliling, H. H. H. (2021). Effects of Internal Marketing on Job Satisfaction Among Islamic Bank Employees in Sabah: A Review Paper. International Journal of Academic Research in Business and Social Sciences, 11(7), 1016–1022.
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