Journal Screenshot

International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Understanding the Digital Capabilities of Rural Communities in Low Literacy Rate Areas in Malaysia towards Digital Society

Samsul Farid Samsuddin, Nor Aini Mohamed, Jusang Bolong

http://dx.doi.org/10.6007/IJARBSS/v11-i15/10644

Open access

Despite several activities been focusing on urban areas, rural areas are no exception in being a digital society. Since the year 2000, various initiatives such as rural libraries establishment and Universal Service Provision (USP) programs tend to narrow down the digital divide between rural and urban areas in Malaysia. However, few empirical studies have been carried out on information access and usage of digital technologies among rural communities in Malaysia. The purpose of this paper is to investigate the digital capabilities of rural communities in low literacy rate areas in Malaysia towards a digital society. This study is a quantitative method and descriptive kind of study using questionnaires as an instrument to collect the data. Multi-stage clusters and simple random sampling were employed and 400 respondents were selected. Analysis performed confirms that rural communities in Malaysia, are digitally connected and informed society (Digital Society). Smartphones and the Internet were the highest types of ICT tools used by the rural communities in the study. The result did reflect on the ownership of their ICT tools, which most of the rural communities afford to have their own smartphones regardless of the level of age. A better understanding of digital capabilities towards information access and usage of digital technologies among rural communities could produce a better understanding of the adoption and usage of digital technologies. The findings are also expected to provide useful inputs in ensuring that the advancements in communications infrastructure and services contribute to the inclusion and participation of all segments of the population in the realization of a Digital Society. Meanwhile, able to understand the human and social factors, which affect and contribute to the adoption and usage of digital technologies and services.

Abdul Karim, N. S., & Hasan, A. (2007). Reading habits and attitude in the digital age: analysis of gender and academic program differences in Malaysia. The Electronic Library, 25(3), 285-298.
Azmuddin, R. A., Fariza, N. M. N., & Hamat, A. (2018). Using iREAD in understanding online reading strategies applied by science and technology students. International Journal of Web-Based Learning and Teaching Technologies, 13(3), 18-32.
Badsar, M., Samah, B. A., Hassan, M. A., Nizam, O., & Shaffril, H. A. M. (2011). Predictor Factors of Telecentres Outcome from the Users Perspectives in Rural Communities. American Journal of Applied Science, 8(6), 617-627.
Hassan, M. S., Osman, M. N., Ramli, N. S., & Shaffril, H. A. M. (2014). Mapping the patterns and problems related to internet usage among university students in Malaysia: some preliminary results. International Education Studies.
Isman, A., & Canan Gungoren, O. (2014). Digital citizenship. The Turkish Online Journal of Educational Technology, 13(1)73-77.
Kamarudin, S., Omar, S. Z., Bolong, J., Osman, M. N., & Mahamed, M. (2019). ICT Development of Community in Rural Areas. International Journal of Academic Research in Business and Social Sciences, 9(9), 118–126.
Kelles-Viitanen, A. (2005). New Challenges and Opportunities for Rural Development. IFAD Workshop in Rome. [Online]. Retrieved from http: /www. ifad. org/innovation/presentations/newopp. pdf.
Landow, G. (1992). Hypertext: The Convergence of Technology and Contemporary Critical Theory. Baltimore, MD: Johns Hopkins University Press.
Lanham, R. (1993), The Electronic Word: Technology, Democracy, and the Arts. Chicago, IL: University of Chicago Press.
Lee, J., Paik, W., & Joo, S. (2012). Information resource selection of undergraduate students in academic search tasks. Information Research, 17(1) paper 511.
Malaysian Communications and Multimedia Commission (MCMC) (2019). Internet Users Survey 2018: Infographic. Internet Users Survey. Retrieved from
https://www.mcmc.gov.my/en/resources/statistics/internet-users-survey#.
Sharifah, N. S. S. (2003). Model planning on traditional village in Peninsular Malaysia. Paper presented at Rural Planning Center, Faculty of Alam Bina, UTM. Technology University of Malaysia Publisher, Skudai, Johor.
Samah, B. A., Shaffril, H. A. M., Hassan, M. A., & D’Silva, J. L. (2011). Can Technology Acceptance Model be Applied on the Rural Setting: The Case of Village Development and Security Committee in Malaysia. Journal of Social Sciences, 7(2): 113-119.
Shaffril, H. A. M., Samah, B. A., Hassan, M. A., & D’Silva, J. L. (2010). Socio-economic factors that impinge computer usage in administration works among village leaders in Malaysia. Journal of Scientific Research and Essays, 5(23): 3623-3633.
Samsuddin, S. F., Bolong, J., Omar, S. Z., D’Silva, J. L., Sahharon, H., & Shaffril, H. A. M. (2015). Examining the impact of demographic factors on the attitude of rural communities in Malaysia towards village WiFi services. Asian Social Science, 11(18), 134-143.
Samsuddin, S. F., Omar, S. Z., & Shaffril, H. A. M. (2018). Youth development in rural library: ICT gratification as mediating effect. Malaysian Journal of Library & Information Science, 23(2), 111-134.
Samsuddin, S. F., Shaffril, H. A. M., Bolong, J., & Mohamed, N. A. (2020). Understanding the reading habit and attitudes among the rural community in low literacy rate areas in Malaysia: Rural library perspectives. Library Management, 41(1), 39-52.
The Malaysian Institute for Research in Youth Development (IPPBM) (2013). Youth facts: media literacy. Retrieved from:
http://ippbm.gov.my/index.php/component/content/article.html?id=347.
The Star. (2009). Survey: 45% of Malaysian youth use Internet over other media. Retrieved from: http://biz.thestar.com.my/news/story.asp?file=/2009/4/8/business/3651619&sec=business.
The World Bank Group. (2012). The World Bank, World Development Indicators Databank, Washington, D.C.: The World Bank Group.

In-Text Citation: (Samsuddin et al., 2021)
To Cite this Article: Samsuddin, S. F., Mohamed, N. A., & Bolong, J. (2021). Understanding the Digital Capabilities of Rural Communities in Low Literacy Rate Areas in Malaysia towards Digital Society. International Journal of Academic Research in Business and Social Sciences, 11(15), 174–184.