Insights into Developing 3D Visualization Technology to Enhance Gen Y Engagement in Agriculture

Adnan, N., Nordin, S. M., & Ali, M. (2018). A solution for the sunset industry: Adoption of Green Fertiliser Technology amongst Malaysian paddy farmers, Land Use Policy, 79: 575-584.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
Albrecht, H. (1980). Diffusion processes and social structure: Review of research within rurual sociology. In H. J. Hummel & W. Sodeur (Eds.), Modelle für Ausbreitungsprozesse in sozialen Strukturen (pp. 39–51). Bad Homberg: Verlag der Sozialwissenschaftlichen Kooperative.
Anderson, P. (1999). Perspective: Complexity theory and organization science. Organization Science, 10(3), 216–232.
Arshad, F. M., Rahman, A. A. A., Fee, W. L., & Yoong, W. C. (1988). Malaysian agriculture policy: Issues and directions. Kuala Lumpur, Malaysia: Percetakan Sinar Surya.
Bamberg, S., & Möser, G. (2007). Twenty years after Hines, Hungerford, and Tomera: A new meta-analysis of psycho-social determinants of pro-environmental behaviour. Journal of Environmental Psychology, 27(1), 14–25.
Beedell, J., & Rehman, T. (2000). Using social-psychology models to understand farmers’ conservation behaviour. Journal of Rural Studies, 16(1), 117–127.
Benham, H. C., & Raymond, B. C. (1996). Information technology adoption: evidence from a voice mail introduction. ACM SIGCPR Computer Personnel, 7(1), 3–25.
Burton, R. (2004). Reconceptualising the “behavioural approach” in agricultural studies: a socio-psychological perspective. Journal of Rural Studies, 20, 359–371.
Cong, X., Li-Hua, R., & Stonehouse, G. (2007). Knowledge management in the Chinese public sector: empirical investigation. Journal of Technology Management in China, 2(3), 250–263.
D'Silva, J. L., Dahalan, D., Zaremohazzabieh, Z., Ismail, I. A., & Krauss, S. E. (2020). Socio-demographic differences on youth behavioural intention to engage in agriculture, International Journal of Academic Research in Business and Social Sciences, 10(15), 284–291.
D’Silva, J. L., Samah, B. A., & Shaffril, H. A. M. (2012). The march to sustainability of agriculture through contract farming–How will the youth fare? OIDA International Journal of Sustainable Development, 3(11), 59–66.
D’Silva, J. L., Samah, B. A., Shaffril, H. A. M., & Man, N. (2011). Preservation of the environment through sustainable agriculture practices: A case study on the attitude of crop farmers. American Journal of Environmental Sciences, 7(3), 195.
D’Silva, J. L., Shaffril, H. A. M., Uli, J., & Samah, B. A. (2010). Socio-demography factors that influence youth attitude towards contract farming. American Journal of Applied Sciences, 7(4), 603.
FAO. (2019). Transforming food and agriculture to achieve the sustainable development goals. Retrieved from http://www.fao.org/fao-stories/article/en/c/1184363/.
Harland, P., Staats, H., & Wilke, H. A. M. (2007). Situational and personality factors as direct or personal norm mediated predictors of pro-environmental behavior: Questions derived from norm-activation theory. Basic and Applied Social Psychology, 29(4), 323–334.
Hussin, H., & Noor, R. M. (2005). Innovating business through e-commerce: explore the willingness of Malaysian SMEs. In Proceedings of the 2nd International Conference on Innovations in Information Technology. Dubai, UAE.
Ismail, M. R. (2006). Pertanian Lestari (1st ed.). Kuala Lumpur, Malaysia: Dewan Bahasa dan Pustaka.
Iwala, O. S. (2006). Assessment of youth-in-agriculture programme in Ondo state: Desireability and effectiveness. In G. E. Onibi, S. O. Agele, V. A. J. Adekunle, & M. O. Akinbulumo (Eds.), Proceedings of the 2nd Annual Conference on Agricultural Research for Development in Nigeria (pp. 223–231). Akure, Nigeria.
Kendall, J. D., Tung, L., Chua, K., Ng, D., & Tan, S. (2001). Receptivity of Singapore’s SMEs to electronic commerce adoption. Journal of Strategic Information Systems, 10(3), 223–242.
Limthongchai, P., & Speece, M. W. (2003). The effect of perceived characteristics of innovation on e-commerce adoption by SMEs in Thailand. In Proceedings of the 7th International Conference on Global Business and Economic Development. Bangkok, Thailand.
Mallapa, V. K. H., & Babu, S. C. (2021). Building a resilient food system: Challenges and a way forward. In Mallapa, V.K.H, & Shirur, M. (eds). Climate Change and Resilient Food Systems. Springer, Singapore.
Meyer, A., Gaba, V., & Colwel, K. (2005). “Organizing far from equilibrium: Nonlinear change in organizational fields. Organization Science, 16(5), 456–473.
Ministry of Agriculture and Agro-based Industry. (2011). National Agro-food Policy (2011- 2020). Kuala Lumpur, Malaysia: Ministry of Agriculture and Agro-food Industry.
Obiniyi, A., & Ibrahim, A. (2015). A Web-based farm 3D visualization management system. Computer Science Systems Biology, 8(1), 49–54.
Pierce, F. J., & Clay, D. (2007). GIS applications in agriculture. Boca Raton/London/New York: CRC Press.
Rathe, K., & Witt, U. (2001). The nature of the firm–Static versus developmental interpretations. Journal of Management and Governance, 5(3-4), 331–351.
Rogers, E. (2003). Diffusion of innovations (5th ed.). Simon and Schuster.
Stewart, P. (2001). Complexity theories, social theory, and the question of social complexity. Philosophy of the Social Sciences, 31, 323–360.
Tan, K. S., Chong, S. C., & Uchenna, C. E. (2009). Factors influencing the adoption of internet-based ICTs: evidence from Malaysian SMEs. International Journal of Management and Enterprise Development, 109 (2): 224-244.
Tan, M., & Teo, T. S. H. (2000). Factors influencing the adoption of internet banking. Journal of the Association for Information Systems, 1(5), 1–42.
Taylor, J. R., & Lovell, S. T. (2012). Mapping public and private spaces of urban agriculture in Chicago through the analysis of high-resolution aerial images in Google Earth. Landscape and Urban Planning, xxx(xxx), 1–14.
Teece, D. J. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sutainable) enterprise performance. Strategic Management Journal, 28, 1319–1350.
Thompson, J., Millstone, E., Scoones, I., Ely, A., Marshall, F., Shah, E., & Stagl, S. (2007). Agri-food system dynamics: pathways to sustainability in an era of uncertainty (Working Pape No. 4). Brighton, England: The STEPS Centre. Retrieved from http:// www.steps-
centre.org/PDFs/Final_steps_agriculture.pdf and http://www.steps-centre.org/PDFs/ final_appendix_agriculture.pdf.
Trujillo, P., Piroddi, C., & Jacquet, J. (2012). Fish farms at sea: The ground truth from Google Earth. Plos One, 7(2), 1–4.
Urry, J. (2005). The complexities of the global. Theory, Culture and Society, 22, 235–254.
Vanclay, F., & Lawrence, G. (1994). Farmer rationality and the adoption of environmentally sound practices: A critique of the assumptions of traditional agricultural extension. European Journal for Agricultural Education and Extension, 1(1), 59–90.
Walsh, J. P., Meyer, A. D., & Schoonhoven, C. (2006). A future for organization theory: Living in and living with changing organizations. Organization Science, 17, 657–671.

In-Text Citation: (D’Silva et al., 2021)
To Cite this Article: D’Silva, J. L., Ismail, I. A., Dahalan, D., Zaremohzzabieh, Z., & Krauss, S. E. (2021). Insights into Developing 3D Visualization Technology to Enhance Gen Y Engagement in Agriculture. International Journal of Academic Research in Business and Social Sciences, 11(15), 185–196.

Copyright: © 2021 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode