Viewers’ Choice: Discrete Choice Elements of Viewer’s in Portal Television Usage and Preferred Types of Programs Watched Frequency in Achieving Gratifications

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In-Text Citation: (Hashim et al., 2021)
To Cite this Article: Hashim, N., Bolong, J., & Razak, M. N. F. (2021). Viewers’ Choice: Discrete Choice Elements of Viewer’s in Portal Television Usage and Preferred Types of Programs Watched Frequency in Achieving Gratifications. International Journal of Academic Research in Business and Social Sciences, 11(8), 1867–1889.

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