ISSN: 2222-6990
Open access
Flea markets are widespread in Malaysia, offering vendors the opportunity to sell their diverse range of items from clothing or household goods to new items such as fresh food. Many of the first flea markets began as open-air markets established by immigrant communities in large urban centers. The markets offered immigrants the opportunity to trade in business centers that met the needs of their communities. However, less is known about how immigrants influence and are influenced by flea markets. Therefore, the purpose of this study is to explore the role of this Pasar Borneo on society by examining who the people are who participate in this Pasar Borneo and what functions this Pasar Borneo has for those who do participate. The experiences of the people who participate as sellers, buyers, or simply as visitors to the Pasar Borneo will allow for a better understanding of the multiple roles these markets play for the community, such as a destination, economic opportunity, and a place for nostalgia and cultural representation. An equally important function of Pasar Borneo is that it provides the platform and space, through its product and people, to develop and maintain social relationships with each other and the host community.
Abu, M. H., Ali, M. J., & Khairul, M. Y. (2001). Management Accounting. Journal of Accounting, 42(1), 234–245.
Ackerman, D., & Walker, K. (2012). Consumption of Renao at a Taiwan Night Market. International Journal of Culture, Tourism and Hospitality Research. 6(3): 209-222
Ha, N. H. (2014). Buy, Sell and Chatter: A Case Analysis of a Lisbon Flea Market. Masters Degree in Economics, Nova School of Business and Economic
Hazlina, A. M. A., Hairul, N. I., & Syed, M. R. S. J. (2019). Flea market tourism: a review of motivation and characteristics of specialized tourist segmentation. International Journal of Built Environment & Sustainability. 6:1-2 (2019) 55–61. DOI: 10.11113/ ijbes. v6.n1-2.383
Sherman, E., McCrohan, K., & Smith, J. (1985). Informal Retailing: An Analysis of Products, Attitudes, and Expectations, in E. C. Hirschman and M. B. Holbrook (Eds.). Advances in Consumer Research, pp. 204-208, Association for Consumer Research, 12, Provo, UT
Sherry, J. F. (1990). A Sociocultural Analysis of a Midwestern American Flea Market. Journal of Consumer Research. 17:13-28
Tauber, E. M. (1972). Marketing notes and communications: Why do people shop? Journal of Marketing. 36: 37-42.
Zakariya K., Kamarudin Z., & Harun, N. Z. (2016). Sustaining the Cultural Vitality of Urban Public Markets: A Case Study of Pasar Payang Malaysia. International Journal of Architectural Research. 10(1): 228-239
In-Text Citation: (John et al., 2021)
To Cite this Article: John, A. A., Mun, C. Y., & Alam, S. M. (2021). The Tales, Functions and the Peoples of Pasar Borneo in Johor. International Journal of Academic Research in Business and Social Sciences, 11(8), 210–216.
Copyright: © 2021 The Author(s)
Published by HRMARS (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode