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Purple sweet potato is a unique crop. With various health benefits and nutritional values, there are still a lacks consumption of this crop among consumers, especially Malaysians. Besides high in dietary fiber, it also has a low glycemic index, contain proteins, minerals, polyphenols, and anthocyanin. Therefore, it could become an alternative crop for people who have less fiber intake in dietary pattern. The crop also found as anti-oxidative, hepatoprotective, anti-inflammatory, anti-tumor, anti-diabetic, anti-microbial, anti-obesity, and anti-ageing effects. Purple sweet potato is an unpopular crop for Malaysians due to a lack of commercial food products based on this crop. Normally, only a few types of Malaysian desserts and traditional snacks are produced from purple sweet potato. Nevertheless, it is still neglected by Malaysian consumers. Without a doubt, purple sweet potato can be commercialized globally due to its various health benefits and nutritional values. To ensure the sustainability of Malaysia purple sweet potato, this local crop needs to be developed and produced in various types of food products such as cracker, bread, cakes and cookies to prolong its shelf life. Hence, it has good potential commercialization purposes through the product development process on a big scale.
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In-Text Citation: (Muhammad et al., 2021)
To Cite this Article: Muhammad, R., Nor, N. M., Ikram, E. H. K., & Sharif, M. S. M. (2021). The Sustainability of Malaysia Purple Sweet Potato and Its Nutritional Value: Product Development Perspective. International Journal of Academic Research in Business and Social Sciences, 11(8), 302–310.
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