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Objectification Theory provides an important framework for understanding, research and action to improve female lives in an environment of socio-culture that aims sexually the female body and equates the value of a female with the appearance and sexual function of her body. This concept paper examines the need to understand one media representation theory which is Objectification Theory. The method used for this study therefore relies on extensive literature on objectification theory. The paper finds that objectification theory is relevant in the study of horror movies as it portrays the ways media sets the agenda on how women are to be portrayed to garner sales. This type of study could also be extended by future research into the social impact of stereotyping women on slashing movies. An expanded version of this study could contain the psychological and cognitive impacts of slash films on the viewers in a section within the literary review. In addition, actual surveys, interviews, and focus groups could be conducted in the form of a first-hand analysis of these cognitive effects.
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In-Text Citation: (Balraj et al., 2021)
To Cite this Article: Balraj, B. M., Kanthan, N. C., & Shah, N. Z. (2021). Understanding Objectification Theory in Horror Movies. International Journal of Academic Research in Business and Social Sciences, 11(12), 1237–1242.
Copyright: © 2021 The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
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