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International Journal of Academic Research in Business and Social Sciences

Open Access Journal

ISSN: 2222-6990

Developing A Strategic Halal Trade Performance Framework for Halal Food Import in Malaysia

Nor Bakhriah Sarbani, Harlina Suzana Jaafar

http://dx.doi.org/10.6007/IJARBSS/v11-i9/10830

Open access

The considerably increasing demand for trading across border have involved massive border operation activities, thus dragged the supply chain into complicated activities. Trade facilitation becomes significant as it brings successful international measures to eliminate unnecessary time and cost burden associated with border administrative operations. Four main principles, namely simplification, harmonization, standardization, and transparency form the foundations of trade facilitation. These principles are translated into specific operational objectives namely speed, dependability, quality, cost and flexibility to measure the principal goals. Concurrently, the rising number of Muslim populations has called for more research in the trading of halal food. Asia Pacific, being the home of 240 million Muslims also contributes to its importance. Specifically, halal food is becoming highly concerned issues that is not limited to its production, but also in larger trading activities among countries. This study aims to develop a strategic halal trade performance framework for halal food import operations. Based on 15 semi structured interviews with stakeholders of food import border clearance, this study found that regulation, policy, knowledge, experience, visibility, commitment, attitude, mentality, and consistency were significant operational determinants to strategic operational performance across every facet of the border clearance activities in the context of Halal trade across the Malaysian border.

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In-Text Citation: (Sarbani & Jaafar, 2021)
To Cite this Article: Sarbani, N. B., & Jaafar, H. S. (2021). Developing A Strategic Halal Trade Performance Framework for Halal Food Import in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(9), 152–161.