ISSN: 2222-6990
Open access
This study was aimed to investigate the factors influencing the fans decision between genders to attend football matches at Larkin Stadium. This study was designed to identify the factor that most influences fan attendance during football matches at Larkin Stadium. A total of 409 Boys of Straits Johor football fans, which consists of 223 men and 186 women were involved as the main respondents in this research. For the purposed of this study, the questionnaires were adapted and adopted from Shobian (2016) to find out which factors that motivates individuals to attend football matches at Larkin Stadium. The result showed that the social aspects with mean 4.06 and standard deviation 0.64 turned out to be the one factor that most influences fan’s attendance during football matches at Larkin Stadium. The result showed that there was significant difference in residual preferences factor between genders (t (407.0) = 3.179; p < 0.05), economics factor between genders (t (407.0) = 3.507; p < 0.05), team identification factor between genders (t (407.0) = 4.003; p < 0.05) and team affiliation factor between genders (t (407.0) = 3.192; p < 0.05). The result also showed that there was no significant difference in social aspects factor between genders (t (407.0) = 1.501; p > 0.05) and economics factor between genders (t (407.0) = 4.003; p < 0.05). This finding will help the organization to recognize the factors that influence the fans attendance during football matches at Larkin Stadium and make improvements in attracting fans to the stadium.
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In-Text Citation: (Tajri & Iskandar, 2021)
To Cite this Article: Tajri, A. A., & Iskandar, A. N. (2021). Factors Influencing The Fans Decision Between Genders to Attend Football Matches at Larkin Stadium. International Journal of Academic Research in Business and Social Sciences, 11(9), 1227–1237.
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