ISSN: 2222-6990
Open access
The milling firms in Kenya have been facing challenges. There has been a growing demand of flour from, within and from outside the country from places such as Southern Sudan, Rwanda and Burundi. The study was guide by the following specific objective to determine the influence of strategy formulation practice. The study was informed by system theory. The study was guided by descriptive survey research design. The accessible population for this study was 11 administrators, 23 public service management employees, 19 finance employees, 15 economic planning employees, 35 procurement employees and 7 ICT employees. Sample size for the study were 86 respondents. The study applied the use of stratified random sampling technique. This study adopted questionnaires as its main data collection tool. Pre-testing of research instruments were achieved through pilot study in Dola limited company. The collected data was coded and entered into the Statistical Package for Social Sciences (SPSS) program. The study used descriptive statistics and inferential statistics. Descriptive statistics was done using frequency percentages, means and standard deviation of each variable. Correlation and regression was used to show the relationship between the dependent variable and the whole group of independent variables. The results of the study was presented using tables. The study found out that there was positive linear effect of strategy formulation practices on performance of milling companies in Kenya (?1=.210, p=0.036<0.05). The study concluded that strategy formulation practices have a positive and a significant influence on performance of milling companies in Kenya. The firm as deliberately set its strategic direction in form of vision statement. Also, has deliberately set its strategic direction in form of mission statement. Also, internal environment analysis is a top priority activity at your firm. Finally, firm analyzes information about its external environment to understand their implications. The study recommends that milling firms should deliberately set its strategic direction in form of vision statement this will always ensure that internal environment analysis is a top priority activity at the firm. The milling firms should allocate adequate resources, involve stakeholders during strategy formulation, operationalize strategies and always communicate comprehensively to all stakeholders during strategy execution in order for them to realize performance.
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In-Text Citation: (Cheptanui & Senaji, 2021)
To Cite this Article: Cheptanui, F., & Senaji, T. A. (2021). Influence of Strategy Formulation Practice on Performance of Milling Companies in Kenya. International Journal of Academic Research in Business and Social Sciences, 11(8), 1648–1659.
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