ISSN: 2222-6990
Open access
For several decades, food waste has been a worldwide concern, but this problem has arisen extensively within the Malaysian context, seen in the alarming amount of food waste reported. This study aims to examine the relationship between attitudes towards behaviour, subjective norm, and perceived behavioural control towards behavioural intention not to waste. The problems occur when the wastage caused by behavioural has become uncontrollable. Also, food waste is caused by mismanagement and disposal issue. With insight concerning this matter, this study aims to extract the household’s intention not to waste food in the scope of Klang Valley. Since this study emphasises seeking behavioural intention in the depth of households in relation to food waste, convenience sampling methods were conducted to gain data from reputable 394 respondents. This study was conducted using questionnaires through a self-administered technique in Klang Valley. The Google form platform for online survey and physical questionnaires were distributed sufficiently. Theoretically, this study uses the Theory of Planned Behaviour (TPB). Based on the reliability and descriptive analysis, the hypothesis on the respective variables was accepted. The process mentioned in this study and the results have shown that the model used was successfully asserted. This study aims to contribute to the practical foundation in which the results will be helpful to identify factors that contribute to consumer behavioural intention towards food waste. One of the limitations of this research has been the biggest problem for the researcher. This study only focuses on Klang Valley. For future studies, this study suggested widening the research area, including all top cities in Malaysia.
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In-Text Citation: (Azeman et al., 2021)
To Cite this Article: Azeman, A. S., Ismail, S. N., Mohamad, M. A., Mohamad, N. H., & Mohd, N. S. (2021). Consumer Food Waste Intention in Klang Valley: A Review and Analysis. International Journal of Academic Research in Business and Social Sciences, 11(16), 118–129.
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