ISSN: 2222-6990
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This paper reports a study which investigates the importance of food date label among Malaysian grocery shoppers. Food safety regulations all over the world require food producers, manufacturers, and retailers to mark their products with date labelling as indicator of safety and fitness. Date labelling approach is used to supply the information to the consumers in making decision to purchase and when to consume the food. In Malaysia, date labelling requirement has been codified in the Food Act 1983, Food Regulations 1985, Consumer Protection Act 1999, and Sale of Goods Act 1957 and is an important component of food safety regulations. Unlike nutrition label, which is widely studied, there is yet a study on the importance placed by the Malaysians on food date label during grocery shopping. To fill in the gap, this study has conducted a nationwide survey on Malaysian adults who did online and conventional grocery shopping at least once a month. An online cross-sectional survey using a 5-point Likert scale was conducted involving 460 respondents using convenience sampling technique. The findings of the survey help to provide an insight on the importance placed by the Malaysian consumers on food date label during grocery shopping. This paper provides a suggestion for the formulation of a specific and targeted measures to enhance the importance of food date label among Malaysian grocery shoppers.
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In-Text Citation: (Mahmood et al., 2022)
To Cite this Article: Mahmood, A., Hashim, H. N. M., Sulaiman, S. S., Zoolfakar, A. S., & Zain, F. M. (2022). The Importance of Food Date Label Among Malaysian Grocery Shoppers. International Journal of Academic Research in Business and Social Sciences, 12(1), 55–64.
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