ISSN: 2222-6990
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This study examines the deployment of Shariah Compliant Hotel [SCH] in the Malaysian hotel industry. Proponents of SCH suggest that Shariah compliant accommodation for tourists is an important strategy deployed for competitive advantage in the Islamic hospitality sector. However, little is understood about the deployment of SCH within the Malaysian hotel industry. The present study addresses this literature gap by focusing on both the SCH deployment practices and key business considerations of the organisational Shariah governance within the Malaysian hotel industry. The study adopts a qualitative research methodology, with data collected through semi-structured interviews and document reviews from a single Shariah Compliant case hotel operating in Malaysia. Consistent with the literature, our findings suggest that the case hotel uses a holistic, process approach to deploy SCH practices. This structured, regulated SCH deployment approach involves several key business considerations of organisational Shariah governance that directly supports SCH practices encompassing the financial management, operations, interior and design as well as the services and facilities offered to customers of the hotel.
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In-Text Citation: (Khairani et al., 2021)
To Cite this Article: Khairani, N. S., Ismail, N., Wahid, E. A., Razaly, M. Z., & Bakar, N. A. (2021). Shariah Compliant Hotel Deployment: Unveiling A Case Within the Hotel Industry in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11(12), 1616–1640.
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