Bandura, A. (1984). Representing personal determinants in causal structures. Psychological Review, 91, 508–511. https://doi.org/10.1037/0033-295X.91.4.508.
Bandura, A. (1997). Self-efficacy: The exercise of control (Vol. null). NY: Freeman.
Berry, L. L. (1995). Relationship marketing of services-growing interest, emerging perspectives. Journal of the Academy of Marketing Science, 22(2), 236-245.
Berry, R. J., Hollebeek, L. D., Juri?, B., & Ili?, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of service research, 14(3), 252-271. doi: 10.1177/1094670511411703.
Brodie, R. J., Hollebeek, L. D., Juri?, B., & Ili?, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of service research, 14(3), 252-271.
Chan, T. K., Cheung, C. M., & Lee, Z. W. (2017). The state of online impulse-buying research: A literature analysis. Information & Management, 54(2), 204-217.
Chiu, H., Hsieh, Y., Li, Y., & Lee, M. (2005). Relationship marketing and consumer switching Behavior. Journal of Business Research. 58 (12), 1681-1689.
Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2001). Atmospheric qualities of online retailing: A conceptual model and implications. Journal of Business research, 54(2), 177-184. doi: 10.1016/S0148-2963(99)00087-9
Fei, M., Tan, H., Peng, X., Wang, Q., & Wang, L. (2021). Promoting or attenuating? An eye-tracking study on the role of social cues in e-commerce livestreaming. Decision Support Systems, 142, 113466.doi: 10.1016/j.dss.2020.113466
García-de-Frutos, N., & Estrella-Ramón, A. (2021). You absolutely (don’t) need this! examining differences on customer engagement components for (anti) haul youtubers’ videos. Journal of Research in Interactive Marketing, 15(1), 86-103. doi: 10.1108/JRIM-11-2019-0181
Grewal, D., Roggeveen, A. L., Sisodia, R., & Nordfält, J. (2017). Enhancing customer engagement through consciousness. Journal of Retailing, 93(1), 55-64. doi: 10.1016/j.jretai.2016.12.001
Gu, R., Oh, L., &Wang, K. (2016). Developing user loyalty for social networking sites: a relational perspective. Journal of Electronic Commerce Research, 17(1), 1-21.
Hamdan, M. A. (2020). Tech: Live commerce JV aims to influence e-commerce [The Edge Malaysia]. Retrieve from https://www.theedgemarkets.com/article/tech-live-commerce-jv-aims-influence-ecommerce
Hsieh, Y., Chiu, H., & Chiang, M. (2005). Maintaining a committed online customer: a study across search-experience-credence products. Journal of Retailing, 81(1), 75-82.
Hu, M., & Chaudhry, S. S. (2020). Enhancing consumer engagement in e-commerce live streaming via relational bonds. Internet Research, 30(3), 1019-1041. doi: 10.1108/INTR-03-2019-0082.
Hu, M., Zhang, M., & Wang, Y. (2017). Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework. Computers in Human Behavior, 75, 594-606.
Lee, C. H., & Chen, C. W. (2021). Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework. Information, 12(6), 241.
Li, Y., Li, X., & Cai, J. (2021). How attachment affects user stickiness on live streaming platforms: A socio-technical approach perspective. Journal of Retailing and Consumer Services, 60, 102478. doi: 10.1016/j.jretconser.2021.102478
Lim, J. S., Choe, M. J., Zhang, J., & Noh, G. Y. (2020). The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective. Computers in Human Behavior, 108, 106327. doi: /10.1080/0267257X.2020.1748895
Mehrabian, A. & Russell, J. A. (1974). An Approach to Environmental Psychology. Cambridge, MA: MIT Press.
Meisner, C., & Ledbetter, A. M. (2020). Participatory branding on social media: The affordances of live streaming for creative labor. New Media & Society, 0(0), 1-17. doi:10.1177/1461444820972392.
Ng, S. C., Sweeney, J. C., & Plewa, C. (2020). Customer engagement: A systematic review and future research priorities. Australasian Marketing Journal, 28(4), 235-252.doi: 10.1016/j.ausmj.2020.05.004
Ong, S. Y. Y., Habidin, N. F., Salleh, M. I., & Fuzi, N. M. (2020). The relationship between women's entrepreneurship practice, ICT adoption, and business performance in Malaysia and Indonesia. International Journal of Entrepreneurship and Small Business, 39(4), 530-547. doi: 10.1504/IJESB.2020.106470.
Sherman, E., Mathur, A., & Smith, R. B. (1997). Store environment and consumer purchase behavior: mediating role of consumer emotions. Psychology & Marketing, 14(4), 361-378.
Wongkitrungrueng, A., & Assarut, N. (2020). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research, 117, 543-556. doi: 10.1016/j.jbusres.2018.08.032
Wongkitrungrueng, A., Dehouche, N., & Assarut, N. (2020). Live streaming commerce from the sellers’ perspective: implications for online relationship marketing. Journal of Marketing Management, 36(5-6), 488-518. doi: 10.1080/0267257X.2020.1748895
Xu, X., Wu, J. H., & Li, Q. (2020). What drives consumer shopping behavior in live streaming commerce?. Journal of Electronic Commerce Research, 21(3), 144-167.
Xue, J., Liang, X., Xie, T., & Wang, H. (2020). See now, act now: How to interact with customers to enhance social commerce engagement?. Information & Management, 57(6), 103324.doi: 10.1016/j.im.2020.103324
Zimmerman, B. J. (1989). A social cognitive view of self-regulated academic learning. Journal of Educational Psychology, 81, 329–339. https://doi.org/10.1037/0022- 0663.81.3.329.
In-Text Citation: (Ong et al., 2021)
To Cite this Article: Ong, S. Y. Y., Habidin, N. F., Fuzi, N. M., Salleh, M. I., Ramdan, M. R., Abdullah, K., & Taasim, S. I. (2021). The Relationship between Live Commerce towards Customer Engagement in Malaysia E-commerce Platform. International Journal of Academic Research in Business and Social Sciences, 11(17), 285–294.
