ISSN: 2222-6990
Open access
Greeting cards are a form of communication between people that are used to exchange messages or sentiments for special occasions that are culturally or personally significant. Studies on greeting cards vary and range from those based on design, function, purpose, and impact. The purpose of this study was to identify the non-linguistic features of Malay Raya e-cards and the rationale of using the features especially in terms of its sociocultural and religious beliefs and practices in this genre. To explore non-linguistic features, 70 Malay Raya e-cards obtained from official e-mails between 2020 and 2021 were analysed using Kress and Van Leeuwen’s (1996) Multimodality Theory. The theory explains the relationship between social practice and written discourse and denies linguistic choice as the only device in meaning-making. The findings of the study revealed several non-linguistic features which are significant to portray the uniqueness of Malay culture, and the Malaysian corporate culture. It is clear from the finding that Malay Raya e-card is a venue worth researching as it may provide many information that may be useful to the future of greeting card in society. It is also hoped that there will be more studies conducted to explore more on the non-linguistic side of the language use
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In-Text Citation: (Abdullah & Nor, 2022)
To Cite this Article: Abdullah, S., & Nor, J. M. (2022). Exploring Non-Linguistic Features of Malay Hari Raya E-Cards. International Journal of Academic Research in Business and Social Sciences, 12(1), 1076–1083.
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