ISSN: 2222-6990
Open access
The study aimed to investigate the impact of soft skills on organizational innovation in Lavant Food Products Company (AlDurra). The study was conducted on a sample of 106 employees of this company. The necessary data were collected from them through a questionnaire developed for this purpose. The study used the quantitative descriptive method. The study relied on five dimensions to measure soft skills (the independent variable), which are: communication, time management, leadership, teamwork and decision-making. With regard to organizational innovation (the dependent variable), it was measured through four dimensions: introduction new product, improve existing product, innovating new process and improve existing process. The study used a set of statistical methods, the most important of which is the multiple linear regression.
The study concluded that there are high levels of the dimensions of both variables, and that there is a significant impact of soft skills on organizational innovation, and the most influential dimensions of soft skills on organizational innovation are: leadership, decision-making and teamwork.
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In-Text Citation: (Awawdeh & Alkshali, 2022)
To Cite this Article: Awawdeh, H. Z., & Alkshali, S. J. (2022). The Impact of Soft Skills on Organizational Innovation in Lavant Food Products Company (AlDurra). International Journal of Academic Research in Business and Social Sciences, 12(1), 569 – 584.
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