Impact of Organizational Characteristics on Employees’ Workplace Preferences

The purpose of this study is to find the important attributes of organizations that effect employee choice, using conjoint analysis as an analytical tool. According to the purpose firstly 11 organizational attributes were determined based on relevant literature then the following five attributes of organizations were identified with a pilot study: pay level, social insurance, organizational reputation, working hours and transportation. Using subjects from a cement factory in Ordu, 105 respondents were asked to rank 16 cards for five organizational attributes with different combinations of these five attributes. The results indicate that pay level has the greatest influence on the respondents’ choice, followed by social insurance, organizational reputation, working hours and transportation. Additionally it is revealed that forth card which is one of the created cards based on analysis results represented most desirable situation for employees. Employees are willing to work in businesses which have good reputation, provide social insurance and have ability to pay high wages to its employees. They also want to arrive to business easily and work in normal working hours.