ISSN: 2222-6990
Open access
The Malaysian government has been perpetually encouraging the involvement of youths in agricultural entrepreneurship. Various schemes and programmes have been initiated to attract youths to venture into agropreneurship. Unfortunately, youth participation in agriculture is still low. Thus, this study aims to investigate the agropreneurial intention among youth in Malaysia using the entrepreneurial event model (EEM) and enterprising interest. An online survey was conducted among 353 youth across Malaysia, and data collected were analysed using SmartPLS 3.3.3. Consistent with the theory, all hypotheses are found to be significant. First, the findings confirmed that enterprising interest is an antecedent of perceived desirability and feasibility, while all three dimensions of EEM positively affect agropreneurial intention. Additionally, perceived desirability and feasibility mediate the relationship between enterprising interest and agropreneurial intention. This study contributes to the scarce literature on agropreneurship, especially in the Malaysian context.
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In-Text Citation: (Ambad, 2022)
To Cite this Article: Ambad, S. N. A. (2022). Entrepreneurial Interest as an Antecedent of Entrepreneurial Event Model and Agropreneurial Intention. International Journal of Academic Research in Business and Social Sciences, 12(1), 173–186.
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