ISSN: 2225-8329
Open access
Regarding the wave of globalization many concepts and definitions associated with social-economic life of today human have changed. Changes caused by the advent of the internet or generally ICT (Information and Communications Technology) in the lives of individual people in different communities led to the significantly increased rapid dissemination of concepts, modern technologies and new services, among them electronic commerce is an issue of much importance. In the present study the impact of selected internet motives on the success of online shops has been addressed. The self-made survey questionnaire was applied included Likert-scale multiple-choice questions and next to the validity and reliability test 360 numbers of them was distributed between directors of online shops. Among them 348 acceptable responds were returned. According to the research findings, Smartphones, according to, 2nd and 3rd generation of the Internet, search engine optimization, banner advertising, email advertising, advertising through search engines found to have effect on the success of online shops. However, the impact of advertising motives through the Games and RSS reader on the success of Internet shops was not confirmed.
Abbasi, A., Mohammadiyan, M. (1386/2007). Rabete beyn-e negaresh-e masraf konande b web site-ha va asar bakhshi-e tablighat-e internet, Olum-e Modiriyat-e Iran Quarterly, 2(7), 99-119.
Brown, H. E., Shivishankar, R., and Brucker, R. W. (1989), “Requirements driven market segmentation”, Industrial Marketing Management, Vol. 18, pp. 105-12.
Kani, B. M., Azar, A. (1384/2005). New Approach to Internet Marketing Mix. Human Sciences Modares, 9 (2), 1-22.
Cooper, R. G. (1993), Winning at New Products: Accelerating the Process from Idea to Launch, Addison-Wesley, Reading, MA.
Dibb, S., and Simkin, L. (1996), The Market Segmentation Workbook: Target Marketing for Marketing Managers, ITBP, London.
Doyle, P. (1995), “Marketing in the new millennium”, European Journal of Marketing, Vol. 29 No. 13, pp. 23-41.
McDonald, M., and Dunbar, I. (1995), Market Segmentation, Macmillan Press Ltd, Basingstoke.
MohdSuki, N. (2008), "Internet shopping acceptance ,examining the influence of intrinsic versus extrinsic motivations". DirectMarketing: An International
Journal.Vol.2.No.2pp.97-100
Mahdigholiyan, R., Tamini, H. (1380/2001). Internet dar olum-e pezeshki. Tehran: Dabizesh
Montazer, G. (1382/2003). Motorha-ye kavosh-e internet: daamadi bar bazyabi-e behine etelaat. Tehran: Kavir.
Turban, E., King, D. (1388/2009). Mab?ani teja?rat-e elektronik, (A. Maniyan, M. R. Zandi Manesh, Trans.). Tehran: Negah-e- Danesh.
Turban, E. (1386/2007). Fan?avari-e- etel?a?at dar khedmate mardom, (P. Makvandi, Trans.). Tehran: Nashr-e Abrun.
Shaw, M. J. (2000).Electronic commerce: State of the art. Handbook on electronic commerce. Berlin Heidelberg New York: Springer.
Sho, J. O. (2003).Identifying the factors that affect consumers Willingness to do Internet shopping. A dissertation for degree of M.A in administration at Concordia University, Montreal, Quebec, Canada, p.11.
Saadat, F., Mozafari, A. (1388/2009). Estefade az abzarha-ye novin dar hoze tablighat-e garddeshgari: motale'e moredi-ye mantaghe azad-e Kish from 1382-2008. Pazhuheshha-ye Ertebati Quartely, 59, 141-170.
Saeidi, S., Miraabi, V. R. (1383/2004). Tejarat-e elektronik, Tehran: Porseman.
Soleimani Baoshla, A., Talebi, V. (1390/2011). Tablighat-e penhan dar bazaryabi, Bazaryabi.
Sanayei, A. (1391/2012). Tejarat-e elektronik ba negaresh-e modiriyati, Tehran: Dibagaran Institute of Art and Culture.
Sanayei, A., Ansari, A. (1390/2011). Tahghighat-e bazaryabi-e novin ba negaresh-e modiriyati, Jahad Daneshgahi.
Wright, B.(2001). Law of electronic commerce: Edi, Fax, and e-mail: Technology, proof and liability. Calgary, Alberta, Canada: Association of Records Managers, Station D.
http://www.tebyan.net/newindex.aspx?pid=242822
Tebyan. (1392/2013). Wireless va Wi-Fi che tafavoti darand?
http://www.tebyan.net/newindex.aspx?pid=242822
http://www.salehpc.blogsky.com/2010/10/01/post-28/
Computer-e Rooz. (1389/2010). Internet-e Wireless chist?
http://www.salehpc.blogsky.com/2010/10/01/post-28/
Nemad-e Electronic-e Kasb va Kar-e Interneti. (1392/2013). About us.
enamad.ir/AboutUs.aspx
In-Text Citation: (Sanayei et al., 2014)
To Cite this Article: Sanayei, A., Dolatabad, H. R., & Abadi, M. Z. S. (2014). The Impact of Selected Internet Commerce Motives (Technological, Informing and Advertising) on the Success of an Online Shop Case Study of Online Shops with E-Brand Trust. International Journal of Academic Research in Accounting Finance and Management Sciences, 4(3), 289–302.
Copyright: © 2014The Author(s)
Published by Human Resource Management Academic Research Society (www.hrmars.com)
This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at: http://creativecommons.org/licences/by/4.0/legalcode