ISSN: 2222-6990
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The social media and its visual content serve as a great platform for digital marketing. However, many may inadvertently miss the opportunity to stimulate food taste experience using visuals as the attribute. This paper presents a conceptual model that can serve as a reference on visual attributes that should be considered when using digital images to stimulate taste experience via digital platform. Using qualitative approach, we undertook three major steps; a literature review of related research was conducted to capture the positioning of digital platform in sharing food or taste experience, an expert interview with a professional food photographer to gain his insight and experience on data visual strategies, and finally the findings from both sources led to conceptual modelling highlighting not only technical consideration but also philosophical motivation in constructing a visual image that stimulates taste experience. We found that food visuals could trigger food taste experience provided elements such as lighting, focus, color, framing, visual perception theory and social media ethics are accommodated. Nevertheless, the conceptual model is still in its infancy, with further studies required to enhance the proposed model.
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In-Text Citation: (Nasrudin et al., 2021)
To Cite this Article: Nasrudin, N. H., Harun, A. F., & Isa, W. A. R. W. M. (2021). Digital Media Platform as Online Food Taste Stimulator: A Proposed Conceptual Model. International Journal of Academic Research in Business and Social Sciences, 11(12), 2503–2513.
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